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Connected Car Study Reveals Features Buyers Will Trade Personal Data For
Manage episode 400810022 series 3474222
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While consumers may not understand all the jargon, quirks, and idiosyncrasies of the automotive industry, their interests are piqued once they have a basic definition of a connected car and its potential benefits. However, that interest only extends so far, as consumers view certain connected car features and capabilities as more valuable than others.
This realization is among the key findings in a body of research from Salesforce in partnership with YouGov, released in January 2024, that surveyed nearly 2,200 U.S. drivers aged 18 and over.
In this solo episode, AutoVision News Radio host Carl Anthony summarizes the findings of this Salesforce study on connected cars and shares key insights from the survey on which features consumers will either pay more money or trade their personal data for.
More Resources
On Automotive Cloud 9 ft. Achyut Jajoo of Salesforce:
Spotify: http://tinyurl.com/32avxj9r
ApplePodcasts: http://tinyurl.com/jfcpxxm9
Podbean: http://tinyurl.com/4cjcvn9u
Average Age of Light Vehicles in the U.S. Hits Record High via S&P Global Mobility: http://tinyurl.com/4jpxnscb
2024 Salesforce Connected Car Study Reveals Features Consumers Will Pay a Premium or Trade Personal Data For: http://tinyurl.com/m9fss8tn
Follow AutoVision News on LinkedIn: https://tinyurl.com/49jyrd3b
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