Special: World Industrial Design Day with David Kusuma (Part 1)

Avantika Designeering Series

In this uproarious world becoming expressive day by day, it so happens that some of the most basic terms lose their voice to trends, buzzwords, and disruptions. One such term is Product Innovation. Every year, thousands of products are launched into the market, yet only a few of them are able to sustain the ultra-competitive market. With the need for personalization in every product, the industry needs a zealous individual, who can create a shimmer on the world of vigor to transform businesses through product innovation to haul the domain. As of this, we bring to you the first part of our special episode featuring a diligent personage David Kusuma; Vice President of Research and Product Innovation at Tupperware Brands co. His epitome of success arises as an engineer, aspiring into an Industrial Designer. He now leads as the VP at Tupperware. This episode proffers shrewdness regarding David's area of focus, design strategies in his business, and vaulting into brand designs. He mentors WDO which promotes design values envisioning designing for humanity for a better experience. In this episode, he shares with us how the future of the product innovation is going to cater to the needs of the users. He also tells us about how WDO is building a partnership with United Nations Agencies and additionally collaborating with Aerospace to advance the aspects of industrial design and set a new horizon in the domain; driven by the sustainability of the product, making it both imperishable and recyclable. You can connect with David on LinkedIn @David Kusuma, FIDSA. Don’t forget to subscribe to our show and share your comments on [e-mail]