The Mantra Of Great Design by Revathi Kant

Avantika Designeering Series

Living in an era of diverse transformations, the design process is evolving across domains. Designers are now expected to look through the diverse lenses while designing for diversity that each domain has to offer, leading to the practice of making good designs. A good design goes beyond aesthetics and telling a good story. It is about convenience and how well it fits into your life; a better defining factor is how ‘unnoticeable’ it is. In this episode, we get into a conversation with Revathi Kant, who takes us through her journey of designeering. Her journey has been a unique blend of both the worlds which she shares with us. She leads as the Chief Design Officer at Titan Company Limited. She talks about the different factors that come into the play throughout the designing process that ultimately lead to ‘good’ design; one of the key factors being the holistic approach towards understanding the consumers. You can connect with Revathi on Linkedin. Don't forget to subscribe to our show and share your comments on [e-mail].