Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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Marketing with ZERO cash
MP3•Episode home
Manage episode 407719822 series 2391144
Content provided by Sweet Fish. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sweet Fish or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of B2B Growth, we’re discussing the death of how-to content, starting a marketing engine with no cash, and the power of unscalable content.
Takeaways:
Link to Posts:
The death of how-to content:
https://www.linkedin.com/posts/brendanhufford_i-just-read-that-2024-is-the-year-of-tactical-activity-7155189893558652929-GdBy?utm_source=share&utm_medium=member_desktop
Marketing with zero cash:
https://www.linkedin.com/posts/mary-keough-437824a2_b2bmarketing-activity-7163503864921460736-rChU?utm_source=share&utm_medium=member_desktop
Unscalable content:
https://rosssimmonds.com/unscalable-content/
Connect with us:
Benji: https://www.linkedin.com/in/benji-block/
Brent: https://www.linkedin.com/in/brent-barkey-26406a99/
James: https://www.linkedin.com/in/jamescarbary/
…
continue reading
Takeaways:
- Shift from generic how-to content to more personalized content that connects with your audience.
- Leveraging personal brands, targeted outreach, and bottom-of-funnel content.
- Less content at a higher quality and how this strategy has the potential to shape industry culture and allow you to stand out from the crowd.
Link to Posts:
The death of how-to content:
https://www.linkedin.com/posts/brendanhufford_i-just-read-that-2024-is-the-year-of-tactical-activity-7155189893558652929-GdBy?utm_source=share&utm_medium=member_desktop
Marketing with zero cash:
https://www.linkedin.com/posts/mary-keough-437824a2_b2bmarketing-activity-7163503864921460736-rChU?utm_source=share&utm_medium=member_desktop
Unscalable content:
https://rosssimmonds.com/unscalable-content/
Connect with us:
Benji: https://www.linkedin.com/in/benji-block/
Brent: https://www.linkedin.com/in/brent-barkey-26406a99/
James: https://www.linkedin.com/in/jamescarbary/
1425 episodes
MP3•Episode home
Manage episode 407719822 series 2391144
Content provided by Sweet Fish. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sweet Fish or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of B2B Growth, we’re discussing the death of how-to content, starting a marketing engine with no cash, and the power of unscalable content.
Takeaways:
Link to Posts:
The death of how-to content:
https://www.linkedin.com/posts/brendanhufford_i-just-read-that-2024-is-the-year-of-tactical-activity-7155189893558652929-GdBy?utm_source=share&utm_medium=member_desktop
Marketing with zero cash:
https://www.linkedin.com/posts/mary-keough-437824a2_b2bmarketing-activity-7163503864921460736-rChU?utm_source=share&utm_medium=member_desktop
Unscalable content:
https://rosssimmonds.com/unscalable-content/
Connect with us:
Benji: https://www.linkedin.com/in/benji-block/
Brent: https://www.linkedin.com/in/brent-barkey-26406a99/
James: https://www.linkedin.com/in/jamescarbary/
…
continue reading
Takeaways:
- Shift from generic how-to content to more personalized content that connects with your audience.
- Leveraging personal brands, targeted outreach, and bottom-of-funnel content.
- Less content at a higher quality and how this strategy has the potential to shape industry culture and allow you to stand out from the crowd.
Link to Posts:
The death of how-to content:
https://www.linkedin.com/posts/brendanhufford_i-just-read-that-2024-is-the-year-of-tactical-activity-7155189893558652929-GdBy?utm_source=share&utm_medium=member_desktop
Marketing with zero cash:
https://www.linkedin.com/posts/mary-keough-437824a2_b2bmarketing-activity-7163503864921460736-rChU?utm_source=share&utm_medium=member_desktop
Unscalable content:
https://rosssimmonds.com/unscalable-content/
Connect with us:
Benji: https://www.linkedin.com/in/benji-block/
Brent: https://www.linkedin.com/in/brent-barkey-26406a99/
James: https://www.linkedin.com/in/jamescarbary/
1425 episodes
All episodes
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