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The “third-generation rule” tells us that 70% of affluent families will have lost their wealth by the third generation. As much as we want our grandkids to fall into the 30% of that statistic, there’s something we want even more… Way more important than financial wealth, we want our grandkids to inherit a legacy of faith and love. This podcast was born because we want our grandkids to hear the journey that their grandma and I took to build that legacy.
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Welcome to Distribution First. The show where we flip content marketing on its head and focus on what happens after you hit publish. Each week, I share playbooks, motivation, stories, and strategies to help you repurpose and distribute your content. Because you deserve to get the most out of everything you create.
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Tick Tock

Sean Blackburn, James Carbary: Content Marketing Experts | Startup Junkies | Sweet Fish Media Ambassadors

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A podcast dedicated to sharing time-saving tools with busy entrepreneurs and marketers We get it. Whether you're a business owner or a marketing professional, you don't have time to research the myriad of apps, web tools, and software that can help save you time and money. Follow along with James and Sean as they bring you honest, unfiltered thoughts and reviews of the resources you should be using. Three episodes drop each week, and they're always super-quick...so you can learn what you nee ...
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Are you responsible for making marketing decisions for your company? Don't make the same mistakes that have cost other companies big! My Biggest Marketing Mistake shines a spotlight on one of the most undervalued aspects of marketing: when it fails. Join Kacy Maxwell, CMO for Provisions Group with over 17 years of marketing experience, as he sits down with CEOs as they unpack their greatest and most costly marketing fails and how they ultimately made them better leaders. These powerful stori ...
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Audacious Few

Seamus O'Hara

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I’m Seamus O’Hara. Years ago I graduated from the American Youth Foundations National Leadership Conference. My experience there helped shape my leadership as a school principal and father. Each year, scores of adults, flock to the shores of Lake Michigan to develop our youth into their best selves. Last Summer, I spent some time profiling the people who make it happen and recording their stories. Each episode will explore our time together and the quests we take to make a positive impact on ...
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Agency Breakthrough

ClickUp & ZenPilot

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Welcome to Agency Breakthrough, where we bring you real, gritty stories of agency operators who found the path to get past the plateau. Whether it’s hitting on a playbook for massive growth, scaling profit margins, or finding a way to have an agency and a life, we’re here to share how they achieved it; and laugh a little along the way. Presented by ZenPilot and ClickUp, and your hosts today are Jakub Grajcar and Gray MacKenzie.
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Compelling stories change the world. Stories connect us, personally and in business. At our core, we’re all storytellers and we crave story to make sense of our worlds. Our mission at The Storytellers Network is to bring the craft of story to the masses and inspire you. Whether you're in marketing or sales, you're an entrepreneur or you're developing your own personal brand, telling your story effectively can make the difference between celebrating an anniversary and collecting unemployment. ...
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Demand Wars

Bolaji Oyejide

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We love great marketing. Marketing meets your people in their problem, and guides them to a successful version of themselves. But B2B marketing is broken Fire Drill Forecasting, MQL Chasing Cyber Stalking Future Buyers Martech vendors and VCs have us focused on growth at ANY cost But only 5% of buyers are in a buying cycle. And it's a blood bath of competition. There's a war coming. And you're about to meet the Rebel Alliance. Welcome to Demand Wars. Where the best B2B marketers in the world ...
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Have you ever asked yourself if organic distribution is enough to propel your content to the right audience, or is paid media the secret ingredient? I sat down with James Carbary, founder of Sweet Fish. James has spent years perfecting the art of video podcasting for B2B clients and navigating the complex world of organic and paid content distribut…
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In this episode of My Biggest Marketing Mistake, Kacy Maxwell, CMO of Provisions Group, sits down with Jonathan Fisher, owner and CEO of Bevanda, to discuss the unexpected challenges that arose after a wildly successful event. Bevanda hosted a one-day event that became an instant hit. The overwhelming positive feedback was so encouraging that they …
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In this episode, I sit down with Shannon Howard, Director of Customer & Content Marketing at Intellum, to break down exactly how to use webinars as a powerful lead generation and sales tool. We cover the step-by-step strategy for planning, promoting, and repurposing webinars to maximize your reach and get real ROI from every session. Whether you're…
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In this episode of My Biggest Marketing Mistake, Kacy Maxwell, CMO of Provisions Group, sits down with Steph Weibring, founder of Joy Creative Shop, to explore the often-overlooked connection between brand and customer experience. Steph shares her company’s journey into wholesale and why it didn’t work out the way they expected. While many might as…
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In this episode of Distribution First, I’m sharing the unexpected way I stumbled into my content POV—and why it changed everything. For years, I was stuck in the cycle of creating more content, chasing trends, and hoping something would stick. But nothing felt right. Then, almost by accident, I noticed a pattern in the content that got the best rea…
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In this revealing episode of My Biggest Marketing Mistake, Kacy Maxwell, CMO of Provisions Group, is joined by James Carbary, founder of Sweet Fish Media, a powerhouse in B2B growth content. Behind Sweet Fish's success lies a story of an enormous misstep that almost unraveled everything. He dives into how an unclear brand position caused confusion …
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Get the secret to turning blog posts into viral video content. If you're stuck constantly creating new content with little to show for it, you’re missing out on the power of the content flywheel strategy. Learn how Travis Tyler used SEO data and scroll-stopping creativity to drive tens of thousands of views without starting from scratch. *** WHEN Y…
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Ever wondered why email marketing is still such a big deal in 2025? Well, today we've got Casey Hill with us. He's the Senior Growth Manager at ActiveCampaign, a company that’s been at the forefront of email marketing innovation. Casey's got over a decade of experience and has successfully grown multiple newsletters to over 10,000 subscribers. Stic…
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In the premiere episode of My Biggest Marketing Mistake, host Kacy Maxwell, CMO of Provisions Group, sits down with Aaron Witt, the unapologetically transparent Founder and CEO of BuildWitt. Known for shaking up the construction industry's image, Aaron opens up about one of the most pivotal and painful missteps in his company's journey—from skyrock…
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Is blogging still the way to go in content marketing, or is it time for a new strategy? I got a chance to chat with Ross Simmonds, a guy who built his career on blogging but also knows the content game has evolved. Ross runs Foundation, a content marketing agency that helps brands grow through smart content creation and distribution. By the end of …
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In this episode of Distribution First, Justin talks with Rachel Downey, founder and CEO of Share Your Genius, about how small businesses and marketing teams can effectively leverage podcasts in 2025. Rachel works with top companies to create impactful podcast strategies and shares her insights on building a show that drives results—without needing …
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Are you responsible for making marketing decisions for your company? Don't make the same mistakes that have cost other companies big! My Biggest Marketing Mistake shines a spotlight on one of the most undervalued aspects of marketing: when it fails. Join Kacy Maxwell, CMO for Provisions Group with over 17 years of marketing experience, as he sits d…
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In this episode, Justin chats with Barb Davids on the Small Business Sweet Spot podcast. They cover: The myth of “just putting content out there” Why relying on SEO alone isn’t enough to get your content seen Understanding the 80/20 rule for content performance The importance of repeating and repurposing your key messages Overview of the Distributi…
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Creating engaging content isn't all there is. Transforming it into a consistent, key messaging powerhouse is what truly elevates brands and drives significant engagement. In this episode, Justin sits down with Erica Schneider to chat about the common traps of content creation like the urge to imitate perceived successful strategies (hello, SEO rabb…
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Learn how to unlock the potential of AI in content marketing with insights from Ross Simmonds on this episode of Distribution First. Discover how AI tools can transform your entire content creation and distribution process. Integrating GPT with Google Sheets for meta descriptions and blog posts. Use AI to enhance your creativity and judgment. Tips …
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Struggling to keep your LinkedIn content consistent? I get it. In this week's episode, Justin Simon hangs out with social copywriting expert Matt Barker. They dive into the magic behind a structured social content calendar that'll keep your LinkedIn looking fresh without the headache. Tune in and take away Matt's most actionable tips to level up yo…
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On this episode of Distribution First, we're diving deep with Lashay Lewis on how the right content distribution strategies can boost your bottom-of-funnel results. She peeled back the curtain on her masterful approach to bottom-of-funnel (BOFU) content and how it's been a massive difference-maker in her marketing strategy. *** WHEN YOU'RE READY ♻️…
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Did 2024 turn out how you thought it would? In this week's episode, take a look back at some of the top trends we thought were coming over this past year. Back in January, Justin Simon and a panel of content strategy experts, including Jess Cook, Chelsea Castle, and Ryan Baum, envisioned the biggest challenges and opportunities for content marketer…
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Tired of the content hamster wheel, constantly churning out new posts, videos, and blogs? In our latest episode, Justin and Greg Swan from ClickUp chatted with the Goldcast crew to uncover the secrets to breaking free from this exhausting cycle. We'll dive deep into: Optimizing and repurposing existing content to maximize its impact Leveraging AI t…
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Too often, content fails because we're not pulling the right levers—or worse, we're unaware of them. What if you had a content dashboard, a cockpit with a clear understanding of what drives your content’s success and how to make it soar? In this episode, we’re diving into the adjustments that take a video podcast from forgettable to “must-watch.” J…
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These five B2B brands are pushing boundaries with innovative content. In this episode, we’ll show you what makes their approach work and how you can apply what these brands are doing to help level up your own strategy. Join as we discuss: How one brand’s commitment to industry news builds authority and engagement. A creative approach that makes a p…
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Join Justin and go in on a behind-the-scenes coaching call with Josh Chronister, product marketer at AudioCodes. This episode is full of real talk as the pair chat through building a repeatable distribution strategy. If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https…
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We studied the top 150 podcasts to give you the most comprehensive breakdown of what’s working today, and where podcasting is headed. In this episode, we’re discussing: Why personality-led shows are taking over How YouTube’s algorithm is the biggest cheat code to growing your show Why video might be the only path to breaking into the top 5% of podc…
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Everything we think we know about digital media is changing—fast. We’re discussing the biggest digital media observations from Morning Brew’s Co-Founder, Alex Lieberman, and sharing our thoughts on: The evolution of the creator economy Shifts in content distribution and discovery The future of media in business and how to stay ahead Link to Post di…
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In this episode, Justin chats with Sam Dunning on the Breaking B2B podcast. They cover: How to stand out with so much noise and fluffy media being posted by brands How to create content that drives sales pipeline and revenue A breakdown of the strategy to drive more views & leads with less output *** WHEN YOU'RE READY ♻️ Distribution First Newslett…
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