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The “third-generation rule” tells us that 70% of affluent families will have lost their wealth by the third generation. As much as we want our grandkids to fall into the 30% of that statistic, there’s something we want even more… Way more important than financial wealth, we want our grandkids to inherit a legacy of faith and love. This podcast was born because we want our grandkids to hear the journey that their grandma and I took to build that legacy.
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Tick Tock

Sean Blackburn, James Carbary: Content Marketing Experts | Startup Junkies | Sweet Fish Media Ambassadors

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A podcast dedicated to sharing time-saving tools with busy entrepreneurs and marketers We get it. Whether you're a business owner or a marketing professional, you don't have time to research the myriad of apps, web tools, and software that can help save you time and money. Follow along with James and Sean as they bring you honest, unfiltered thoughts and reviews of the resources you should be using. Three episodes drop each week, and they're always super-quick...so you can learn what you nee ...
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I’m Seamus O’Hara. Years ago I graduated from the American Youth Foundations National Leadership Conference. My experience there helped shape my leadership as a school principal and father. Each year, scores of adults, flock to the shores of Lake Michigan to develop our youth into their best selves. Last Summer, I spent some time profiling the people who make it happen and recording their stories. Each episode will explore our time together and the quests we take to make a positive impact on ...
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Welcome to Agency Breakthrough, where we bring you real, gritty stories of agency operators who found the path to get past the plateau. Whether it’s hitting on a playbook for massive growth, scaling profit margins, or finding a way to have an agency and a life, we’re here to share how they achieved it; and laugh a little along the way. Presented by ZenPilot and ClickUp, and your hosts today are Jakub Grajcar and Gray MacKenzie.
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Compelling stories change the world. Stories connect us, personally and in business. At our core, we’re all storytellers and we crave story to make sense of our worlds. Our mission at The Storytellers Network is to bring the craft of story to the masses and inspire you. Whether you're in marketing or sales, you're an entrepreneur or you're developing your own personal brand, telling your story effectively can make the difference between celebrating an anniversary and collecting unemployment. ...
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Demand Wars

Bolaji Oyejide

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We love great marketing. Marketing meets your people in their problem, and guides them to a successful version of themselves. But B2B marketing is broken Fire Drill Forecasting, MQL Chasing Cyber Stalking Future Buyers Martech vendors and VCs have us focused on growth at ANY cost But only 5% of buyers are in a buying cycle. And it's a blood bath of competition. There's a war coming. And you're about to meet the Rebel Alliance. Welcome to Demand Wars. Where the best B2B marketers in the world ...
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show series
 
The role of the 'Creator' is shifting content teams dramatically —find out how this shift and other trends will shape the future of content marketing. In this episode, James and Benji break down 4 trends that’ll impact content in 2025 and beyond and how marketing teams must adapt now. Join as we discuss: Is YouTube the next big frontier for B2B? Ho…
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James Carbary (founder of Sweet Fish Media) sits down with John Morris(Vice President of Brand & Demand Marketing at TTSG), Sara Pion(Head of Web Experience at Dandy), and Nathan Burke(CMO at Nagomi Security) to discuss how Salesforce could better excite the market with a more compelling brand narrative. Connect with us: James Carbary: https://www.…
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Too many people hear podcasts and think of interviews. Today, James and Benji explain why having guests on your show may be hurting your growth and the ROI you’re hoping to see from the content. Join us as we discuss: Building an Audience vs. Generating Leads Why you can’t build a brand with an ABM podcast The power of personality-led content Conne…
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James Carbary (founder of Sweet Fish Media) sits down with John Morris(Vice President of Brand & Demand Marketing at TTSG), Sara Pion(Head of Web Experience at Dandy), and Nathan Burke(CMO at Nagomi Security) to discuss IBM and the marketing predicament they find themselves in. Join as we discuss: What can IBM do to reinvent themselves Leaning in t…
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James Carbary (founder of Sweet Fish Media) sits down with John Morris(Vice President of Brand & Demand Marketing at TTSG), Sara Pion(Head of Web Experience at Dandy), and Nathan Burke(CMO at Nagomi Security) to breakdown the wisdom they wish they would've known at the beginning of their marketing careers. Connect with us: James Carbary: https://ww…
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We all know B2B marketing has evolved, but what is the new way? It seems we've come to a vital decision, how will brand and performance marketing work together in this new era? Today, James and Benji discuss a blog from Velocity Partners, "B2B Brand is Back(and MQLs are Bullshit)" -- breaking down some of the top takeaways and mindset shifts market…
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Coke just launched a media brand for retail and restaurant partners, what does this mean and what can we learn from it? Join as we discuss: The need for a personalized approach to engage your audience The need for foundational research and data-driven insights to support your content Thought leadership and brand building through media content Conne…
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James Carbary sits down with Ashley Faus(Head of Lifecycle Marketing Atlassian), Gwen Lafage(VP Marketing, Sinch), Spud Rule(VP of Demand, Leap), and Jane Serra(Creator & Host, Women in B2B Marketing) to talk about the future of content marketing and how to become a thought leader. This clip is from a B2B Growth Roundtable, hosted in Orlando at the…
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We’re drafting our favorite B2B content companies! Today, James and Benji each pick three companies and discuss why they believe these companies are excelling at content creation. Join as we discuss: Using satire and comedy in B2B content Finding a format that’s repeatable and resonates with your audience Paid media to promote owned media Our Draft…
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What if we told you audacious generosity and unreasonable hospitality should be at the heart of your marketing strategy? In this episode, we’re breaking down unique ways to surprise and delight your ideal clients. From billboards in Times Square to dinner with Lindsey Stirling playing violin, this conversation is packed with stories and ideas to gi…
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Too many organizations are running digital media strategies that are outdated and underperforming. In 2024 we need to rethink our approach and find a way to stand out in a sea of endless noise. In this episode, James, Brent, and Benji countdown 5 truly unique marketing strategies that could propel your business forward, and help you resonate with y…
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Substack's recent changes have raised questions about the platform's business model and its impact on creators. In this episode, we’re discussing the importance of understanding platform nuance and how to build an audience that doesn’t rely so heavily on one platform for success. Join as we discuss: Creators need to understand the business models a…
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How can a newsletter devoid of design be raking in millions per year? In this episode the guys discuss the importance of picking the right niche for the success of your media and the art of owning and growing your audience. Join as we discuss: The 4 media channel mediums and the importance of prioritizing them SEO and paid advertising for driving m…
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The biggest shift in marketing automation over the past decade is underway and it’s all thanks to A.I. With the shift there’s a new competitive advantage we need to be talking more about: access to unique data. Today, James and Benji are joined by Casey Hill, ActiveCampaign’s Senior Growth Manager to explain. Link to Post: https://www.linkedin.com/…
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Colin Fleming, EVP of global marketing at Salesforce, discussed the success of Salesforce+ recently at Golden Hour by Audience Plus, today we're breaking down the eye-popping numbers he attributed to the owned media platform. Connect with us: Benji: https://www.linkedin.com/in/benji-block/ Brent: https://www.linkedin.com/in/brent-barkey-26406a99/ J…
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Why are more people not talking about this? Nearly all fast-growing SMB SaaS companies with over $10m in ARR have deals that are 10x-100x at the top end, supporting 20% or more of their revenue. Today, James and Benji are joined by Casey Hill, ActiveCampaign’s Senior Growth Manager to explain how you can get more of them. Link to Post: https://www.…
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