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#B2BTech 1: How LinkedIn Supports B2B Enterprise Tech Solutions w/ Jason Carriere

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Manage episode 257745381 series 1185015
Content provided by Sweet Fish. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sweet Fish or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Historically, the B2B IT industry has been a little behind the times in terms of networking and brand marketing. Industry events — like Ingram Micro’s ONE event — have provided great networking opportunities for IT professionals. Even so, there are myriad chances outside of conferences to connect with peers and prospects. In this episode of B2B Tech Talk, guest host James Carbary founder and CEO of Sweet Fish Media catches up with Jason Carriere, the IT channel sales leader at LinkedIn. From the Ingram Micro ONE event, the two discuss how IT pros can leverage the power of LinkedIn’s platform to build awareness and convert leads. Are you able to easily track & analyze the reach of your organic LinkedIn content? If not, you may want to check out a tool we've been using here at Sweet Fish: SHIELD Use the promo code B2BGROWTH for a 25% Discount Follow us on Twitter @IngramTechSol #B2BTechTalk Sponsored by Cisco. Listen to this episode and more like it by subscribing to B2B Tech Talk on Spotify, Apple Podcasts, or Stitcher. Or, tune in on our website.
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1279 episodes

Artwork
iconShare
 
Manage episode 257745381 series 1185015
Content provided by Sweet Fish. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sweet Fish or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Historically, the B2B IT industry has been a little behind the times in terms of networking and brand marketing. Industry events — like Ingram Micro’s ONE event — have provided great networking opportunities for IT professionals. Even so, there are myriad chances outside of conferences to connect with peers and prospects. In this episode of B2B Tech Talk, guest host James Carbary founder and CEO of Sweet Fish Media catches up with Jason Carriere, the IT channel sales leader at LinkedIn. From the Ingram Micro ONE event, the two discuss how IT pros can leverage the power of LinkedIn’s platform to build awareness and convert leads. Are you able to easily track & analyze the reach of your organic LinkedIn content? If not, you may want to check out a tool we've been using here at Sweet Fish: SHIELD Use the promo code B2BGROWTH for a 25% Discount Follow us on Twitter @IngramTechSol #B2BTechTalk Sponsored by Cisco. Listen to this episode and more like it by subscribing to B2B Tech Talk on Spotify, Apple Podcasts, or Stitcher. Or, tune in on our website.
  continue reading

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