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#BestOf2019: How to Keep Sales from Ignoring Your ABM Target List w/ Lauren Vaccarello
Manage episode 251472773 series 1185015
Content provided by Sweet Fish. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sweet Fish or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode (part 2 of 2) we talk to Lauren Vaccarello, former VP Marketing & Customer Engagement at Box & Co-Host of the Marketing Trends podcast. No. 3 in our countdown of the Top 20 episodes of 2019. Lauren shares lessons in account selection from Box's pilot ABM program, as well as creative ways to work with Field Marketing to get sales reps in front of more decision makers at target accounts. Check out Lauren's slide deck on the ABM effort her team executed at Box & what they learned here: https://app.box.com/s/6g25djw34zk77z3tfx62e8qxdwt19n8r Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute. :)
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Manage episode 251472773 series 1185015
Content provided by Sweet Fish. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sweet Fish or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode (part 2 of 2) we talk to Lauren Vaccarello, former VP Marketing & Customer Engagement at Box & Co-Host of the Marketing Trends podcast. No. 3 in our countdown of the Top 20 episodes of 2019. Lauren shares lessons in account selection from Box's pilot ABM program, as well as creative ways to work with Field Marketing to get sales reps in front of more decision makers at target accounts. Check out Lauren's slide deck on the ABM effort her team executed at Box & what they learned here: https://app.box.com/s/6g25djw34zk77z3tfx62e8qxdwt19n8r Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute. :)
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Similar to B2B Growth
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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continue reading
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continue reading
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…
continue reading
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continue reading
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