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The MASSIVE Shift in How We Buy Software, with Sam Senior

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Manage episode 353887754 series 1185015
Content provided by Sweet Fish. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sweet Fish or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, Benji talks to Sam Senior, the Co-Founder & CEO at TestBox. 85% of decision-makers have a day one list of software vendors when they're looking to potentially make a purchase, so how do you ensure you ensure your product is on that list?
Discussed in this episode:
  • The move toward "ungated" software
  • The evolution of the Saas sales role
  • How to enhance your trial/demo experience
Connect on Linkedin:
Benji - https://www.linkedin.com/in/benji-block/
Sam - https://www.linkedin.com/in/samuelsenior/
  continue reading

1279 episodes

Artwork
iconShare
 
Manage episode 353887754 series 1185015
Content provided by Sweet Fish. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sweet Fish or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, Benji talks to Sam Senior, the Co-Founder & CEO at TestBox. 85% of decision-makers have a day one list of software vendors when they're looking to potentially make a purchase, so how do you ensure you ensure your product is on that list?
Discussed in this episode:
  • The move toward "ungated" software
  • The evolution of the Saas sales role
  • How to enhance your trial/demo experience
Connect on Linkedin:
Benji - https://www.linkedin.com/in/benji-block/
Sam - https://www.linkedin.com/in/samuelsenior/
  continue reading

1279 episodes

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