Fusing Branding & Marketing to Drive Influence

B2B Healthy CopyTalks

If your branding and marketing isn't aligned, you have a serious problem, says Lindsey Laughlin, Vice President & Marketing Strategist, Gravity Group. And it's a problem she sees all too often. In this episode, Lindsey emphasizes the balance between marketing and branding and ways to achieve it. She also discusses the impact of storytelling on building brand recognition and warns against prioritizing short-term gains over brand consistency.

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Follow Lindsey on LinkedIn HERE.

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Time stamps:

Aligning Branding and Marketing for Success (00:01:16)

Defining Branding (00:07:43)

Importance of Brand Experience and Consistency (00:11:52)

Empathy in Marketing (00:17:19)

The Cost of Misaligned Marketing (00:18:59)

Strategic Product Promotion and Building Brand (00:20:01)

Emotional Impact of Marketing Storytelling (00:23:30)

Understanding Customer Behavior (00:28:00)

Balancing Branding and Marketing Efforts (00:30:21)

Impact of Departmental Silos on Marketing Efforts (00:32:33)

Branding Essential for Every Business (00:33:29)