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Content provided by Linda Melone. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Linda Melone or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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The Art of Copy that Sells
Manage episode 406089764 series 3424407
Content provided by Linda Melone. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Linda Melone or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
How do you write copy that sells? That was the big question in my guest appearance on Leanne Dow-Weimer's podcast, Markigy. I tell about my transition from a subject matter expert to a career in copywriting. We also get into the distinction between content writing and copywriting and the critical role of conversion copywriting in marketing.
***
Instantly upgrade your video calls: Sign up for your trial Sessions FREE here.
*****
Time stamps:
Differentiating Content Writing vs. Copywriting (00:01:12)
The Challenges in Transitioning from Content Writing to Copywriting (00:04:04)
The impact of a large-scale writing project on realizing the need for a different writing approach (00:07:53)
Overcoming Learning Curve and Challenges of Reaching Target Audience (00:18:42)
Finding the Right Audience (00:19:47)
Explaining the Essential Role of Copywriting in Every Business (00:20:34)
Effectiveness of Long-Form Sales Pages (00:21:54)
Customer-Centric Approach in Copywriting (00:24:03)
Addressing Challenges and Risks in Content Writing and Copywriting (00:31:09)
AI's Impact on the Future of Marketing (00:33:52)
Importance of Unique Value Proposition (00:37:07)
Role of Value Proposition in Marketing (00:38:07)
Significance of Value Proposition in Businesses (00:39:20)
Value Proposition as Core of Copywriting (00:40:06)
125 episodes
Share
Manage episode 406089764 series 3424407
Content provided by Linda Melone. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Linda Melone or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
How do you write copy that sells? That was the big question in my guest appearance on Leanne Dow-Weimer's podcast, Markigy. I tell about my transition from a subject matter expert to a career in copywriting. We also get into the distinction between content writing and copywriting and the critical role of conversion copywriting in marketing.
***
Instantly upgrade your video calls: Sign up for your trial Sessions FREE here.
*****
Time stamps:
Differentiating Content Writing vs. Copywriting (00:01:12)
The Challenges in Transitioning from Content Writing to Copywriting (00:04:04)
The impact of a large-scale writing project on realizing the need for a different writing approach (00:07:53)
Overcoming Learning Curve and Challenges of Reaching Target Audience (00:18:42)
Finding the Right Audience (00:19:47)
Explaining the Essential Role of Copywriting in Every Business (00:20:34)
Effectiveness of Long-Form Sales Pages (00:21:54)
Customer-Centric Approach in Copywriting (00:24:03)
Addressing Challenges and Risks in Content Writing and Copywriting (00:31:09)
AI's Impact on the Future of Marketing (00:33:52)
Importance of Unique Value Proposition (00:37:07)
Role of Value Proposition in Marketing (00:38:07)
Significance of Value Proposition in Businesses (00:39:20)
Value Proposition as Core of Copywriting (00:40:06)
125 episodes
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Similar to B2B Marketing & Copywriting
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
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…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
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…
continue reading
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continue reading
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