The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Cracking The Marketer's Paradox: Scaling & Achieving More With Less
Manage episode 387970668 series 2544477
Content provided by Demand Gen Report. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Demand Gen Report or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Marketers are constantly looking out for ways to scale their efforts and achieve more with less. However, this is challenging in today's saturated market, where consumers are bombarded with messages from all directions.
In today’s episode, Hosts Klaudia Tirico and Kelly Lindenau replay a session hosted by Elle Woulfe, SVP of Global Marketing at Formstack. Throughout her presentation, Woulfe uncovered how practitioners can skillfully navigate the hurdles of rapid marketing transformation, even with limited resources. With an ingenious squad structure and a sharp focus on marketing objectives, she unveiled the secrets behind Formstack's impressive growth across all the company’s KPIs.
Tune in to learn about how:
- Breaking teams into focused squads focused on specific metrics helps organize work and create accountability;
- Standardizing processes and collapsing duplicate efforts extracts more value from existing work;
- Synchronizing communication and keeping work visible help smaller teams work efficiently together; and
- Verticalizing marketing efforts where the business sees success can help double down on wins.
RELATED LINKS
- Connect with Elle here!
- Learn more about Formstack.
- Follow us on LinkedIn and Twitter.
- Register now for the B2B Marketing Exchange!
160 episodes
Share
Manage episode 387970668 series 2544477
Content provided by Demand Gen Report. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Demand Gen Report or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Marketers are constantly looking out for ways to scale their efforts and achieve more with less. However, this is challenging in today's saturated market, where consumers are bombarded with messages from all directions.
In today’s episode, Hosts Klaudia Tirico and Kelly Lindenau replay a session hosted by Elle Woulfe, SVP of Global Marketing at Formstack. Throughout her presentation, Woulfe uncovered how practitioners can skillfully navigate the hurdles of rapid marketing transformation, even with limited resources. With an ingenious squad structure and a sharp focus on marketing objectives, she unveiled the secrets behind Formstack's impressive growth across all the company’s KPIs.
Tune in to learn about how:
- Breaking teams into focused squads focused on specific metrics helps organize work and create accountability;
- Standardizing processes and collapsing duplicate efforts extracts more value from existing work;
- Synchronizing communication and keeping work visible help smaller teams work efficiently together; and
- Verticalizing marketing efforts where the business sees success can help double down on wins.
RELATED LINKS
- Connect with Elle here!
- Learn more about Formstack.
- Follow us on LinkedIn and Twitter.
- Register now for the B2B Marketing Exchange!
160 episodes
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Similar to B2B Marketing Exchange
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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…
continue reading
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…
continue reading
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…
continue reading
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continue reading
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continue reading
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…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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