Creating Content Marketing Strategy with an Impact with Amie Stankiste, CMO of ION

B2B Marketing: The Provocative Truth

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2y ago 39:52

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In today's episode of B2B Marketing: The Provocative Truth, Richard and Benedict talk to Amie Stankiste about content marketing strategy, and the truth behind creating a strategy with an impact.

Without a doubt, content is essential to any marketing campaign or strategy. But it’s not enough to just produce plenty of content; it has become more important than ever to ensure that content marketing aligns with a company’s story, its intended audience, and most importantly, creates a meaningful impact.

Amie Stankiste recently joined ION as their CMO, and she has significant experience in financial services and technology marketing. Prior to joining ION, she has served as Global Head of Marketing at S&P Global Market Intelligence and the Global Marketing Director at Thomson Reuters, as well as previous experience working at BNY Mellon, Dow Jones, and more.

You can find Amie Stankiste on Linkedin and Twitter.

You can watch full video versions of the podcast on our YouTube channel.

Ready to provoke the truth? Get in touch at alan-agency.com.

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