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Marketing as a B2B Revenue Driver, with Andrea Linehan, Global CMO of CurrencyFair.com
Manage episode 361709268 series 3303420
Content provided by alan.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by alan. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of B2B Marketing: The Provocative Truth, Benedict chats to Andrea Linehan about marketing’s potential for driving revenue in B2B.
There’s a problem with revenue in B2B marketing. Marketers are not maximising the potential for marketing to drive revenue when it is so crucial to the business’s success. Is the issue down to marketers not willing to put their reputation on the line, or are there bigger problems with current strategies? Either way, in order for marketing to justify its function (and budget), marketing needs to show how it directly contributes to revenue.
Andrea Linehan is a seasoned marketer primarily focused on fintech. She is the CMO of CurrencyFair.com and Zai, and she is an advisory board member for the CMO Council as well as a board member for the Irish International Business Network. Prior to joining CurrencyFair.com, Andrea served as CMO for GRID Finance. In 2021, she was listed as part of the Top 30 Most Influential Fintech Marketers by The Fintech Marketing Hub.
You can find Andrea Linehan on Linkedin.
You can watch full video versions of the podcast on our YouTube channel.
Ready to provoke the truth? Get in touch at alan-agency.com.
Hosted on Acast. See acast.com/privacy for more information.
87 episodes
Share
Manage episode 361709268 series 3303420
Content provided by alan.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by alan. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of B2B Marketing: The Provocative Truth, Benedict chats to Andrea Linehan about marketing’s potential for driving revenue in B2B.
There’s a problem with revenue in B2B marketing. Marketers are not maximising the potential for marketing to drive revenue when it is so crucial to the business’s success. Is the issue down to marketers not willing to put their reputation on the line, or are there bigger problems with current strategies? Either way, in order for marketing to justify its function (and budget), marketing needs to show how it directly contributes to revenue.
Andrea Linehan is a seasoned marketer primarily focused on fintech. She is the CMO of CurrencyFair.com and Zai, and she is an advisory board member for the CMO Council as well as a board member for the Irish International Business Network. Prior to joining CurrencyFair.com, Andrea served as CMO for GRID Finance. In 2021, she was listed as part of the Top 30 Most Influential Fintech Marketers by The Fintech Marketing Hub.
You can find Andrea Linehan on Linkedin.
You can watch full video versions of the podcast on our YouTube channel.
Ready to provoke the truth? Get in touch at alan-agency.com.
Hosted on Acast. See acast.com/privacy for more information.
87 episodes
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Similar to B2B Marketing: The Provocative Truth
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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