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The Importance of Evidence-Based B2B Marketing, with Malcolm Fried, CMO of Ninety One
Manage episode 356675285 series 3303420
Content provided by alan.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by alan. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of B2B Marketing: The Provocative Truth, Benedict talks to Malcolm Fried about the crucial need for evidence-based marketing.
With technology and data ever changing the B2B industry, marketers have more evidence than ever to effectively activate campaigns. However, it would certainly seem that marketers still don’t take a truly evidence-based approach to their marketing. Why have marketers not embraced decision-making qualified with data? And what are their concerns regarding utilising the plethora of information at their disposal?
Malcolm Fried is the CMO of Ninety One, and he is a seasoned marketer with 20+ years of experience. Before becoming Ninety One’s CMO in the company’s demerge from Investec, Malcolm served as CMO at Investec. Additionally, he has worked as a marketing consultant as well as Head of Media & Broadcast EMEA for Bloomberg.
You can find Malcolm Fried on Linkedin.
You can watch full video versions of the podcast on our YouTube channel.
Ready to provoke the truth? Get in touch at alan-agency.com.
Hosted on Acast. See acast.com/privacy for more information.
87 episodes
Share
Manage episode 356675285 series 3303420
Content provided by alan.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by alan. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of B2B Marketing: The Provocative Truth, Benedict talks to Malcolm Fried about the crucial need for evidence-based marketing.
With technology and data ever changing the B2B industry, marketers have more evidence than ever to effectively activate campaigns. However, it would certainly seem that marketers still don’t take a truly evidence-based approach to their marketing. Why have marketers not embraced decision-making qualified with data? And what are their concerns regarding utilising the plethora of information at their disposal?
Malcolm Fried is the CMO of Ninety One, and he is a seasoned marketer with 20+ years of experience. Before becoming Ninety One’s CMO in the company’s demerge from Investec, Malcolm served as CMO at Investec. Additionally, he has worked as a marketing consultant as well as Head of Media & Broadcast EMEA for Bloomberg.
You can find Malcolm Fried on Linkedin.
You can watch full video versions of the podcast on our YouTube channel.
Ready to provoke the truth? Get in touch at alan-agency.com.
Hosted on Acast. See acast.com/privacy for more information.
87 episodes
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Similar to B2B Marketing: The Provocative Truth
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
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…
continue reading
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…
continue reading
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…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
Rachel Cooke is your guide to leadership and communication, helping you craft a workplace environment you can feel good about. She’ll share tips to help you balance your work and personal life, effectively invest your time, and be mindful about where you’re devoting your energy. Let Rachel help you navigate your path to success—however you define it.
…
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…
continue reading
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…
continue reading
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