LinkedIn Ads & Strategy for B2B with Anthony Blatner

B2B Marketing with Dave Gerhardt

#228: LinkedIn Strategy | Anthony is one of the nine LinkedIn Certified Marketing Experts in North America. He’s also the Managing Director of Speedwork, a B2B LinkedIn Marketing Agency, and hosts the LinkedIn Ads Radio Podcast.

He and Dave discuss

• LinkedIn Ad Creative & Consistent Branding
• Thought Leader Ads & Organic Reach
• Niche Audiences & Custom Content
• Nurture Campaigns
• Expert LinkedIn Ads Tips

Timestamps

• (00:00) - - Intro to Anthony Blatner
• (08:39) - - Focusing on LinkedIn and Future Expansion
• (12:04) - - Effective Social Media Advertising and Organic Content
• (15:28) - - The Overlooked Importance of Creative Content in Advertising
• (17:36) - - Targeting Personas with Top-of-Funnel Ads
• (24:06) - - Creating Unique and Targeted Content: Pros and Cons
• (25:22) - - Lead Generation Strategies for Small Budgets
• (29:35) - - Effective Funnel Strategies for Small Budgets
• (33:04) - - Using Paid Advertising and Lead Magnets to Grow Your Newsletter
• (37:57) - - Building Long-Term Memory with Consistent Branding in Marketing
• (40:18) - - The Power of Narrow Focus for Audience Growth
• (43:25) - - Content Planning Based on Sales Cycle Length
• (45:14) - - Connecting with Anthony Blatner on LinkedIn

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