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How Did Partnering with a Niche Influencer Bring Us 5,000 Customers?
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David Henzel, Founder of UpCoach, discusses their transformative journey from a DIY coaching course to a thriving platform with a 93% completion rate. The strategic partnerships, particularly with influencer Todd Herman, played a key role in the early success of UpCoach. Boasting a customer base of 5,000 with a mix of one-time and recurring paying users, UpCoach's top-of-funnel strategies include collaborations with coaches, podcast launches, and SEO efforts.
Here are the key talking points,
- UpCoach achieved a remarkable 93% completion rate through a shift to core-based coaching.
- Early success attributed to strategic partnerships, particularly with influencer Todd Herman.
- The platform, priced at $39 and featuring a freemium option, targets coaches, focusing on smaller coaching organizations.
- Current customer base includes 5,000 coaches, with a mix of one-time and recurring paying customers.
- Top-of-funnel strategies involve partnerships with other coaches, podcast launches, and SEO efforts.
- Upcoming plans include enhancing features, improving ease of use, and launching an app marketplace.
- CEO David Hensel's personal journey from a disruptive student to running multiple agencies with 500 employees.
- Future aspirations for UpCoach centered around product growth and continued impact in the coaching space.
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