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How lead magnets helped our SaaS grow beyond $1 MN ARR.
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Maryna Burushkina, Founder & CEO of GrowthChannel talks about how they’ve grown their programmatic advertising SaaS content past $1MN in ARR using content marketing. We talk about their top-of-funnel content strategy, middle-of-funnel lead magnets, lead nurturing process & sales cycle.
- How GrowthChannel makes it easy for businesses to plan, launch, & optimize programmatic advertising campaigns across 150+ channels from a single dashboard.
- How they have around 2200 business users across around 1000 customers & an additional 300 agencies on their platform
- How they’ve hit almost 1 million in ARR
- How content marketing is primarily responsible for their top-of-funnel
- How they use Slack community & email sequences to nurture their leads
- Is it advisable for new SaaS founders to start a Slack community?
- What does their content strategy look like?
- How their sales cycle looks like
- Team, external funding & future vision
https://www.youtube.com/watch?v=lgwB7kjeStM
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