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How to position your SaaS after reaching first million in ARR
Manage episode 352951328 series 3414198
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Claire Suellentrop, Co-Founder & COO of ForgetTheFunnel talks about how SaaS companies should look inwards & understand their best customers to effectively grow after reaching 1-2 $MN in ARR.
- How they worked with SaaS companies like SparkToro, MeetEdgar etc., helping them reposition & unlock their growth after a point
- How they ended up increasing the conversion rate of MeetEdgar by 40% by focusing on their stickiest cohort
- How to position when you’ve got a product that is used by varying customer segments ( ACV )
- Why looking inwards, understanding the stickiest cohort & positioning based on this is the best way for SaaS companies to unlock massive predictable growth
- Team, services they provide & how they work with SaaS companies
You can also watch the video on youtube here.
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