))
How we bootstrapped our SaaS past $5MN+ ARR
Manage episode 371492764 series 3414198
Content provided by Upendra Varma. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Upendra Varma or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Vivek Khandelwal, Co-Founder of iZooto, discusses how they grew their audience marketing platform past $5MN+ in ARR while remaining completely bootstrapped. In this interview, we cover their product, journey from 0 to 1, growth over the past 12 months, sales cycle, and long-term vision. We also talk about how Upekkha, a leading SaaS accelerator, helped them grow manifold over the years.
The interview covers the following topics:
- How iZooto helps publishers of all sizes with audience engagement and retention
- How they acquired over 1000 paying customers with approximately 16000 users on the platform
- How they crossed the $5MN ARR mark and are on track to hit $10MN soon
- How they have been growing in double digits almost every year
- How they hustled and used their connections to get their first set of customers
- How they acquire approximately 60% of leads through outbound and the rest through inbound channels, with content and SEO playing a huge part
- How their sales cycle looks across various sets of customers
- How they joined Upekkha (a leading Indian SaaS accelerator) at around $250K ARR and how they benefitted from Upekkha’s network, tools, and community over the years
- Why Vivek recommends fellow SaaS founders join Upekkha and how they can benefit from the brilliant founder community they have built
- Their vision and team
68 episodes
Share
