))
Is Your B2B SaaS Pricing Strategy Leaving Money on the Table?
Manage episode 372857547 series 3414198
Content provided by Upendra Varma. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Upendra Varma or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Dan Balcauski, Founder & Principal Consultant at Product Tranquility, talks about how B2B SaaS founders should think about pricing & packaging their products. We talk about how to think about pricing, when it starts really mattering & finally how to increase prices without affecting your existing SaaS customers.
The interview covers the following topics:
- How Product Tranquility helps high-volume B2B SaaS CEOs define pricing and packaging for new products
- The importance of pricing strategy for SaaS companies and the common mistakes that companies make.
- Why understanding customer segments, value drivers, and competition is crucial for creating a pricing strategy that maximizes profitability.
- Why companies looking to increase prices should align on goals, evaluate expected revenue and costs, and test changes at a smaller scale.
- Why pricing and packaging should be approached as a multidimensional strategy rather than just focusing on price level.
68 episodes
Share
