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Aligning Your Brand Starts With the "Who", NOT "Why".
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“Branding” is a tricky thing to talk about. It’s one of those things where we all seem to know it when we see it, when we feel it, but to speak about brands and branding objectively, most of us are at a loss.
Fortunately, in the past few years, we are seeing far more conversations where business owners are finally coming around to the idea that having a “brand” goes way beyond a nifty logo, a colour scheme, or a clever domain name.
However, we’re still a long way from discussing brand as alignment.
What is Brand Alignment?
Dear business owner: know thyself.
I’m willing to bet your brand is nowhere near as strong as it could be, purely because you built it on the wrong foundation.
Because without alignment, your brand will:
- Have difficulty connecting with clients
- Spill out messaging that hardly resonates
- Speak to audiences who may never buy from you/ work with you.
- Develop products that have an overinflated value with features that don’t solve your client’s problems
- Have zero consistency in what you say from one day to the next.
This month’s topic is… Aligning Your Brand
We’ll be discussing 3 things during this podcast:
- First off, why is it that the WHO should drive the narrative of the alignment?
- Then, show you how we leverage this in our signature brand alignment process.
- Finally, I’ll touch on the results you’re going to see when you apply an aligned brand to your business.
I strongly recommend you start by understanding your brand archetypal mix, and we have a FREE quiz for that.
You can join our BAMFam Community dedicated to aligning your brand. We have Free Alignment resources there as well.
Finally, if you find yourself in need of guidance with your brand alignment. We have our BAM Academy, and frameworks to help you with that.
I would start with The Big BAM Process, this is the brand strategy framework I have led thousands of clients through and we have a self-guided option as well.
If you would like to be a guest on our podcast you can contact us.
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