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The Lost Art of Critical Thinking & Problem-solving
Manage episode 312073483 series 2996878
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Knowledge tested is the process of understanding, and the evidence of that understanding becomes wisdom. Wisdom examined and tested from all angles with no bias to produce a constant result, is truth. Truth should have no bias and is foundational to the design we see and don’t see.
This month’s topic is… Brand Direction & Clarity around Critical Thinking & Problem-solving
We’ll be discussing 3 things during this podcast:
- What defines critical thinking & problem-solving?
- Why it should be fundamental in brand strategy?
- How would we apply this to our brand strategy process?
I strongly recommend you start by understanding your brand archetypal mix, and we have a FREE quiz for that.
You can join our BAMFam Community dedicated to aligning your brand. We have Free Alignment resources there as well.
Finally, if you find yourself in need of guidance with your brand alignment. We have our BAM Academy, and frameworks to help you with that.
I would start with The Big BAM Process, this is the brand strategy framework I have led thousands of clients through and we have a self-guided option as well.
If you would like to be a guest on our podcast you can contact us.
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