Teresa Cain on Running Design Sprints for Impact

Be Customer Led

This week on Be Customer Led with Bill Staikos, our guest is Teresa Cain. Teresa is the Director of Product and UX at TreviPay, responsible for the product vision, strategy, and user experience of a B2B financial technology SaaS platform. She is also the founder and chief executive officer of Lucid Startup Consulting, a company that advises start-up businesses on their strategy and vision. Teresa has over 15 years of experience directing worldwide product and user experience teams. Also, she has extensive expertise in leading B2B and B2C product management, product design, research, strategy, and innovation.

[01:24] Background - Teresa describes her journey so far. She also talks about the firm she works for, TreviPay, and what inspired her to start her own company, Lucid Startup Consulting.

[05:51] Design Sprints- Teresa defines the phrase "design sprint" and shares her ideas on when firms require design sprints and the outstanding results she has witnessed from design sprints.

[11:11] The Mix of Roles – Teresa mentions, in addition to engineers and others, who else she prefers to include in this process, elaborating on the optimal blend of individuals or jobs where she found the most success with the design sprint model.

[13:06] Team - Teresa shares the engagement framework she employs and how she leads her team virtually.

[17:44] Problems – Teresa describes how she addresses a few of the most common team management challenges.

[25:42] Integration - Teresa explains why more businesses do not adopt the agile process's incorporation of human-centered design and design thinking.

[28:18] KPI – Teresa discusses the metrics businesses should implement to determine whether or not their design sprint process has been successful.

[30:12] Roadblocks - Teresa points out the obstacles that prevent firms and brands from genuinely focusing on the customer and making decisions in their best interest.

[32:13] Inspiration - Teresa outlines where she finds inspiration.