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Designed For Teens - Carly Broderick, Founder and CEO of Miles Personal Care

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Manage episode 418512337 series 1791495
Content provided by MouthMedia Network — mouthmedianetwork.com/be-a-guest and MouthMedia Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MouthMedia Network — mouthmedianetwork.com/be-a-guest and MouthMedia Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Host Jessica Quick of Buzz Beaute is joined this week by Carly Broderick, the Founder and CEO of Miles Personal Care. Carly discusses the development and marketing of her brand, which focuses on creating deodorants and personal care products for teens and tweens. Carly shares her background in the beauty industry and how she came up with the idea for Miles, as well as the branding and packaging, including the decision to make it a gender-neutral brand. She shares her go-to-market strategy, which includes targeting parents as the purchasers and using influencers and PR to reach the target audience. Carly also mentions her plans for expanding the product line in the future.

Instagram: https://www.instagram.com/beautybizshow/

See omnystudio.com/listener for privacy information.

  continue reading

106 episodes

Artwork
iconShare
 
Manage episode 418512337 series 1791495
Content provided by MouthMedia Network — mouthmedianetwork.com/be-a-guest and MouthMedia Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MouthMedia Network — mouthmedianetwork.com/be-a-guest and MouthMedia Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Host Jessica Quick of Buzz Beaute is joined this week by Carly Broderick, the Founder and CEO of Miles Personal Care. Carly discusses the development and marketing of her brand, which focuses on creating deodorants and personal care products for teens and tweens. Carly shares her background in the beauty industry and how she came up with the idea for Miles, as well as the branding and packaging, including the decision to make it a gender-neutral brand. She shares her go-to-market strategy, which includes targeting parents as the purchasers and using influencers and PR to reach the target audience. Carly also mentions her plans for expanding the product line in the future.

Instagram: https://www.instagram.com/beautybizshow/

See omnystudio.com/listener for privacy information.

  continue reading

106 episodes

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