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Starting Small - Cassandra Thurswell, Founder and CEO of Kitsch

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Manage episode 415855501 series 1791495
Content provided by MouthMedia Network — mouthmedianetwork.com/be-a-guest and MouthMedia Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MouthMedia Network — mouthmedianetwork.com/be-a-guest and MouthMedia Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Cassandra Thurswell, Founder and CEO of Kitsch, shares her journey of building a successful beauty brand. She started with hand-making knotted hair elastics and selling them door-to-door, eventually expanding into other hair accessories, satin pillowcases, and haircare products. Kitsch's focus on sustainability and small behavior changes has resonated with customers. Cassandra discusses the challenges of transitioning from a founder to a CEO and the surprises along the way, such as the success of their shampoo and conditioner bars. She also shares her excitement for future expansions, including a shower filter and partnerships with Charity Water.

Instagram: https://www.instagram.com/beautybizshow/

See omnystudio.com/listener for privacy information.

  continue reading

106 episodes

Artwork
iconShare
 
Manage episode 415855501 series 1791495
Content provided by MouthMedia Network — mouthmedianetwork.com/be-a-guest and MouthMedia Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MouthMedia Network — mouthmedianetwork.com/be-a-guest and MouthMedia Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Cassandra Thurswell, Founder and CEO of Kitsch, shares her journey of building a successful beauty brand. She started with hand-making knotted hair elastics and selling them door-to-door, eventually expanding into other hair accessories, satin pillowcases, and haircare products. Kitsch's focus on sustainability and small behavior changes has resonated with customers. Cassandra discusses the challenges of transitioning from a founder to a CEO and the surprises along the way, such as the success of their shampoo and conditioner bars. She also shares her excitement for future expansions, including a shower filter and partnerships with Charity Water.

Instagram: https://www.instagram.com/beautybizshow/

See omnystudio.com/listener for privacy information.

  continue reading

106 episodes

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