Episode 76 Beauty Boss Series: Sharing Your Story with Elizabeth Molina

Beauty Marketing Simplified podcast

What you will learn from this episode:

• Understand why showing your human vulnerabilities and genuinely engaging on your social media helps your audience resonate with you, as well as your business.
• Discover what impact your story can have on the lives of those who needed to hear it and how it is a liberating experience for you too.
• Find out what to do when you are in a seemingly hopeless situation and how to turn it around to be successful in life.

Elizabeth Molina is a Beauty Mentor / Influencer, Founder of theMolinaGlow.com. She is a model on a mission and a Speaker. Elizabeth's personal story of survival has led her to become a catalyst to help people redefine the WHY surrounding beauty practices. Elizabeth will help you find and uncover the reasons behind your beauty choices. Elizabeth's exercises will help you discover your true self and reignite your zest for life.

In this episode, Elizabeth shares the ordeal she went through as a very young woman, and it is one inspiring story. She tells how she found the strength to move ahead past these impossible situations in life. Despite it all, she picked up pieces of her life and became independent -- started her own beauty business that is doing well today.

Her Instagram account has a good following, and she shares tips of what she does to resonate with her audience. She gives her advice for someone just starting in the beauty industry to establish yourself as the go-to person and build your business.

With the pandemic changing the business landscape, she also transitioned her business online. Listen to her as she opens up about what made her finally share her experience and how it impacted others and herself in the process. Telling your story is priceless, indeed!

"With the TED talk, telling my story, I was so nervous. I was scared even afterwards. But I'm super happy that I did it, the feedback from the people who need to hear the message, the men, the father saying, I thank you so much I need to send this to my daughter."

- Elizabeth Molina

Topics Covered:

02:05 - Taking a backstory of her life as shared on Ted talk 03:18 - The strength you find when you hit rock bottom in life 04:41 - Picking up the pieces, getting back to work and into the beauty industry 07:41 - Her tips and tricks for building a following on Instagram 09:07 - Her signature service in her beauty business and other services she offers 15:11 - Transitioning her business online 17:24 - Overcoming self-doubt and confusion 21:06 - How the TED talk came about and finally told her story 25:50 - Telling a story she never wanted to share 32:41 - What she's excited about these days 34:56 - What is a 'Beauty Circle' tool all about

Key Takeaways:

"I would say, showing up for your community being vulnerable with them, engaging with them and asking them questions. I feel like that is how my following on Instagram got there." - Elizabeth Molina

"If I could provide that safety because they did see me as this almost perfect person. And I could show them my flaws and they will say I also have them and thank you for unburdening me because I now feel safe." - Elizabeth Molina

"With the TEDx, telling my story, I was so nervous. I was scared even afterward. But I'm super happy that I did it, the feedback from the people who need to hear the message, the men, the father saying, I thank you so much I need to send this to my daughter." - Elizabeth Molina

Resources:

• Assess where you're at and figure out what you want to change. It's a cool tool for everyone, and it's totally FREE. Click here to download: https://www.elizabethmolinainc.com/beauty-circle/
• TEDx Talk - Elizabeth Molina

Connect with Elizabeth Molina:

• elizabethmolinainc.com
• Instagram
• YouTube
• LinkedIn

Connect with April Meese:

• aprilmeese.com
• [e-mail]
• LinkedIn
• Instagram
• Facebook