Finding Your Purpose and Connecting with Customers with Michelle Vandepas

Because Business is Personal

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• Designed to give you information on writing and publishing your book that you may not have known. We have taken some of our most frequently asked questions and turned them into bite-sized modules to give you tools to succeed in the publishing industry.

https://gracepointmatrix.teachable.com/p/intro-to-publishing
Welcome to the Because Business is Personal podcast, where empathy meets marketing strategy. Today I'm excited to share my conversation with Michelle Vandepas, an accomplished author, speaker and coach with profound insights into publishing, online marketing and living with purpose.
Michelle lives in the Colorado mountains with her family, 40 goldfish and the occasional mountain lion or bear sighting. She finds grounding in the natural beauty around her home. We began our discussion learning about Michelle's interesting hobby of keeping giant goldfish in a greenhouse. This led to sharing stories of our past experiences working in movies filmed in Colorado.
As a book publisher, Michelle helps clients get their important messages out into the world through books and other mediums. During our talk, she provided wisdom on viewing books not as the business itself, but as a key part of one's overall marketing strategy. Michelle also discussed challenges of supply chain issues during Covid and over-reliance on major distributors. Her insightful perspective came from decades of experience in entrepreneurship and marketing.
Incorporating empathy is central to Michelle's approach. She emphasized understanding oneself as a marketer to authentically connect with audiences. Michelle suggested practical ways listeners can immediately foster human connections crucial to business success. Her message underscores focusing outreach on those truly needing your solutions over chasing arbitrary metrics.
Michelle offered lessons learned from weathering difficulties like lost reviews and supply problems. Her passion for empowering others with messaging shined through. I encourage you to visit Michelle's website to learn how she may assist with your book or message. Thank you for tuning in to gain these impactful insights on living purposefully through business.

Eager to harness the power of Empathic Marketing to propel your business growth? Get your hands on my #1 Amazon Best Selling book, 'Empathic Marketing,' or book a '30-Minute Gap Analysis' session directly from my website: www.becausebusinessispersonal.com.

Discover a wealth of knowledge in our podcast archives at www.becausebusinessispersonal.com.

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Chapters

1. Empathic Marketing and Personal Stories (00:00:00)

2. Entrepreneurship, Marketing, and Adapting to Change (00:10:11)

3. Solutions and Empathy in Marketing (00:24:30)

4. Future of Books and Personal Connection (00:29:50)

5. Personal Business - Offers and Farewell (00:43:23)