Unlocking Organic Growth Strategies with Break the Web's Jason Berkowitz

Because Business is Personal

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Join us for a journey into empathic marketing with our special guest Jason Berkowitz, the founder and SEO director of Break the Web. With his decade-long expertise in the digital world, Jason's insights promise to provide a fresh perspective on how to grow your business online. This conversation is not just about SEO and advertising strategies, it's about the significance of empathy in marketing and Jason's love for dogs which reminds us of the importance of companionship and comfort in our lives.
Our episode takes you through Jason's transition from traditional marketing to entrepreneurship and the birth of Break the Web. You'll be inspired by his battles with imposter syndrome and his continuous evolution in the marketing field. We unravel the intricacies of SEO strategy and how a niche audience plays a pivotal role in your business growth. Jason also shares his invaluable knowledge on long tail keywords, SEO-driven content marketing strategy, and ways to organically boost your website traffic.
We then dive into the challenges and strategies of SEO campaigns, discussing what can make or break your campaign. Discover the unique differences between SEO and other forms of marketing and how a good brand name and reputation can be beneficial to SEO. As we move ahead, we delve into the applications and limitations of Artificial Intelligence in our daily tasks and content creation, while also touching upon the potential legal liabilities of AI-generated content. Jason's fascinating experience with chatbots and how to understand website authority adds an extra layer of intrigue to the discussion. So, don't wait, indulge in this enlightening conversation and give your marketing strategy a supercharge today!

Eager to harness the power of Empathic Marketing to propel your business growth? Get your hands on my #1 Amazon Best Selling book, 'Empathic Marketing,' or book a '30-Minute Gap Analysis' session directly from my website: www.becausebusinessispersonal.com.

Discover a wealth of knowledge in our podcast archives at www.becausebusinessispersonal.com.

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Chapters

1. Exploring Empathic Marketing With Jason Berkowitz (00:00:00)

2. Transition From Traditional Marketing to Entrepreneurship (00:09:26)

3. SEO and Niche Audience Importance (00:23:43)

4. Challenges and Strategies of SEO Campaigns (00:33:52)

5. AI Applications and Limitations (00:43:34)