Go offline with the Player FM app!
Diamonds, romance, and The Wheel of Fortune
Manage episode 378278056 series 3438351
In this episode, we explore the success of De Beers' marketing campaign for diamond
engagement rings, highlighting the power of linguistic quirkiness, the influence of
anchoring on consumer behavior, and the relevance of behavioral science in shaping
even significant purchasing decisions.
40 episodes
Diamonds, romance, and The Wheel of Fortune
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Manage episode 378278056 series 3438351
In this episode, we explore the success of De Beers' marketing campaign for diamond
engagement rings, highlighting the power of linguistic quirkiness, the influence of
anchoring on consumer behavior, and the relevance of behavioral science in shaping
even significant purchasing decisions.
40 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.