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The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.
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Floor 9

IPG Media Lab

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Floor 9 is where technology and culture collide. We discuss how major tech companies and industry disruptors are driving today’s culture and the impact their products have on media attention and consumer behavior. In a society where attention is the most coveted resource, we provide thoughtful analysis and insights on the shifting media and industry landscapes and what brands can do to stay ahead. Made by the IPG Media Lab. Hosted on Acast. See acast.com/privacy for more information.
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Join the discussion of behavioral marketing, consumer trust, and loyalty. Clicksuasion’s marketing frameworks are founded on behavioral economic and behavioral finance principles. Learn applicable data-driven strategies to influence change, employee engagement, and human decisions.
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AI Innovators

Rob May & HalfCourt Ventures

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AI Innovators Podcast interviews technical leaders, investors, and business executives about the impact AI is having on business models, markets, products, and consumer behavior. We investigate impacts on public and private markets, from startups, to large companies like Amazon, Google, and Facebook. If you invest at any level and are looking to understand how AI will impact your world, please subscribe. Presented by HalfCourt Ventures
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In this special bonus episode of the month, the Lab’s strategy team assembles to discuss the highlights from the results of our latest Futurecaster survey! Futurecaster is the Lab’s proprietary innovation tool that identifies how your audience is engaging with the tactical areas of innovation across emerging technologies and media channels. In part…
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This week on Floor 9, the Lab’s managing director Adam Simon welcomes two senior UM executives, Dan Chapman, Global Chief Strategy Officer, and Andy Littlewood, Global Chief Product Officer, to Floor 9 for an insightful discussion on the impact of the over-reliance on AI within the media landscape, how agencies can work with clients to avoid becomi…
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This month on Floor 9, the Lab team assembles for a panel discussion on the future of the entertainment industry. Faced with rising streaming fatigue, high-churn “nomadic subscribers,” and the looming threat of AI-generated “slop content,” Hollywood needs to be smart about navigating the post-streaming-wars industry landscape, and that begins with …
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As usual, Apple’s latest WWDC event brought forth many software updates, but the star of the show was Apple’s major AI update — Apple Intelligence, which will enable LLM-powered new features across Apple’s entire ecosystem. In this episode, Adam and Ryan took a deep dive into Apple Intelligence, the ChatGPT integration, its impact on the AI competi…
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May marks the beginning of the tech conference season, and this year, we had three key players in the AI race — OpenAI, Google, and Microsoft — all hosting their respective developer conferences within a two-week period in May. If you missed the announcements, fret not! The Lab team is here to help you keep up with the fast-evolving AI developments…
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Kids these days! In this episode of Floor 9, the Lab’s strategy team (Adam Simon and Cheslea Freitas) and partnerships team (Ryan Miller and Tom Trudeau) join forces to analyze the youngest generation on the scene and their Millennial parents. Together, the team tackles topics that include: Gen Alpha’s key media behaviors How Gen Alpha socialize di…
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This week on Floor 9, it’s about the Vision Pro! Ryan, Adam, and Chelsea regroup on Floor 9 for an in-depth discussion of Apple’s groundbreaking “spatial computing” headset. From our team’s first impressions of trying it on, to unpacking its use cases and market implications, the Lab team is eager to share our hot takes on Vision Pro. Key topics in…
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Welcome back to Floor 9! This week, your hosts Ryan and Adam are joined by Chelsea Freitas from our Strategy team to take a deep dive into the trends and themes from our latest annual Outlook report, which includes: Macro trends in consumer behaviors - starting at 0:42 Life's New Beats - starting at 13:36 The Remixed City - starting at 24:50 The Re…
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Welcome back to Floor 9! As always, we’ll kick off the year with a CES episode, in which the Lab team assembles to recap the biggest trends we spotted at CES 2024, including: How the AI hype manifested on the CES show floors, both the good and the bad (1:05) How the translucent TVs wow'ed the crowd and could be interesting for retail (2:56) How int…
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To close out this significant year of innovations, the Lab team assembles for an end-of-year recap of the biggest trends that defined the tech and media landscape for the past 12 months: The rise of generative AI & its impact on creator economy and marketing The “post-streaming wars” reality & the new opportunities in interactive ad formats The shi…
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Welcome to our annual holiday shopping trends episode. This year, this holly jolly discussion is led by Chelsea Freitas, VP of our Strategy team, and she is joined by two other members of our strategy team, Adam Simon and Katy Geisreiter. In this episode, the trio shared some must-know stats about this year’s holiday shopping trends and consumer be…
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Welcome back to Floor 9. This week, we are tackling the hottest innovation territory of the year, generative AI, and its impact on the ad industry with the help of two brilliant UM thought leaders: James Fox, Global Chief Strategy Officer, and Andrew Littlewood, Global Chief Product Officer. Together with the Lab’s managing director Adam Simon, the…
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Anyw.ai sells a fully packaged business solution by helping businesses stay in touch with their users. The company gives businesses actionable and quantitative packaged feedback from their users. In this podcast, CEO, Manuel Zahariev, talks about the LLM wave and the premise of their company in the latest wave of AI technology. Learn more at anyw.a…
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In this episode, we discuss the power of triggers and cues in marketing, emphasizing the importance of associating a specific time, place, or mood with a product to convert intention into action. While also highlight the effectiveness of humor in advertising, explaining how humor can boost recall, positivity, and purchase intent.…
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Lovelace uses AI to bring worlds to life as a generative 3D content/experience platform. In this podcast Kayla Comalli, co-founder and CEO, talks about what can be created in these worlds and some of the challenges the company has faced. By leveraging avant-garde 3D generation, players can seamlessly create bespoke, photorealistic worlds. Learn mor…
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CalypsoAI gives organizations the ability to trust their AI through validation, monitoring, and ongoing security. The company empowers enterprises to leverage the immense potential of Large Language Models (LLMs) confidently and without risk. In this podcast CEO, Neil Serebryany, talks about the personal security implications of using LLMs such as …
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Welcome back to Floor 9. In this episode, we had the honor of having Kara Manatt, EVP of Intelligence Solutions at MAGNA, and Edwin Wong, SVP, Insights & Innovation at Vox Media, to chat about their recent blockbuster research on the persuasive power of podcasters and podcasting’s growing influence. When asked which media figures’ influence matters…
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Centaur Labs provides skilled data annotation services for companies that are building AI, specifically in the medical and life science industries. The company’s scalable and high quality data annotation platform continuously measures the accuracy of data annotators, whose annotation quality is motivated by pay-for-performance incentives, and optim…
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Central Casting AI provides game developers with pre-trained non-player characters (NPCs) for games. These characters come with intelligence, behaviors and dialogue that can interact with objects in the real world. In this podcast Co-Founder Jeff Orkin talks about how Central Casting encodes the rules of common sense in to the characters, the busin…
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Consensus is a product led, product first company with a mission to make science accessible and consumable for all using AI. Consensus uses natural language processing to ingest research papers and understand what the consensus is on any type of scientific issue. The Consensus product is essentially a search engine, powered by language models that …
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Radical Ventures is the largest AI focused VC fund in North America. From healthcare and financial services to infrastructure and manufacturing, Radical Ventures partners with founders who understand the transformational power of AI. In this podcast partner Parasvil Patel talks about the culture behind the company and where he expects to see long t…
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In this podcast Founder, Alex Wiltschko, talks about how Osmo is adding a new sensory modality to machines by teaching them to smell through reading, mapping and writing smell. He also talks about the company’s findings on the difference between vision and smell when represented by machines. Alex has solved the core problem of predicting what a mol…
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In this episode: What the Lab thinks about Vision Pro, Apple’s first spatial computing device, and its potential impact on media consumption habits. Plus, various other interesting tidbits from Apple’s WWDC event this week, including the unified presence of widgets across OS’s, and Apple’s deliberation omission of generative AI. Floor 9 is a podcas…
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James Dyson has revolutionized the way everyday household appliances are made and sold with his innovative approach to entrepreneurship. His story is an inspiring one of success against all odds that demonstrates how powerful a determined entrepreneur can be in bringing ideas to life - not only through product design but also by building memorable …
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