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Trash, graffiti, George W. Bush
Manage episode 378278057 series 3438351
In this episode, we delve into the Don't Mess With Texas campaign and its remarkable
success in reducing litter on Texas highways by 72%, highlighting the power of reframing behaviors to align with existing beliefs and making change easier.
40 episodes
Trash, graffiti, George W. Bush
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Manage episode 378278057 series 3438351
In this episode, we delve into the Don't Mess With Texas campaign and its remarkable
success in reducing litter on Texas highways by 72%, highlighting the power of reframing behaviors to align with existing beliefs and making change easier.
40 episodes
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