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Karen Danudjaja | Co-Founder & CEO, Blume | Guiding your entrepreneurial path with a mindset of growth and resiliency
Manage episode 374903677 series 3001955
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“The opportunity for me is like to look at the challenges as part of the fun of it, right? … How do you overcome those challenges in a way that pushes the business forward?”
— Karen Danudjaja
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— Karen Danudjaja
Frustrated by the limited non-caffeinated options in cafes and a desire to move beyond commercial real estate, Karen Danudjaja harnessed her entrepreneurial prowess to launch Blume – a brand that would transform our approach to daily beverages.
Nearly 6 years later, Blume has emerged as North America’s premier superfood brand, offering a range of locally-crafted products comprising 100 percent natural and organic ingredients.
Here are some highlights from the episode:
- Instead of fixating solely on the destination, find joy in the day-to-day process, learn from experiences, and take ownership of your happiness.
- Every setback presents a chance to adapt, refine strategies, and enhance processes for future success.
- Successful entrepreneurship involves navigating challenges, uncertainties, and setbacks while maintaining the determination to keep moving forward.
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