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Kendra Scurfield | Brand & Communications Director, Sunshine Village Ski & Snowboard Resort | The impact of family-owned businesses in fostering community
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“And I think so much of my job is to be an advocate for winter sports, for winter, for snow business, and to encourage people in Alberta and elsewhere to get outside and explore this beautiful continent we have.”
— Kendra Scurfield
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— Kendra Scurfield
Growing up at Sunshine Village Ski & Snowboard Resort was somewhat of a fairytale for Kendra Scurfield. Waking up in a winter wonderland to the excitement of skiers and snowboarders, drinking all of the hot chocolate she could possibly drink, and commuting to work with her dad via gondola — it was a childhood unlike any other.
Now, as an adult, Kendra has returned to her fairytale and works for the family-owned business, Sunshine Village, where she advocates for winter sports and encourages people worldwide to get outside and explore.
In this episode of Behind The Brand, Kendra discusses the importance of family-owned businesses in building community and their impact on our economy and society. She shares insights on navigating the complexities of balancing profitability, customer experience, and inclusivity.
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