Artwork

Content provided by Steve Folland - Being Freelance Ltd and Steve Folland. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steve Folland - Being Freelance Ltd and Steve Folland or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Copywriter Eddie Shleyner

47:50
 
Share
 

Manage episode 389950332 series 2885088
Content provided by Steve Folland - Being Freelance Ltd and Steve Folland. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steve Folland - Being Freelance Ltd and Steve Folland or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In 2014 Eddie started the Very Good Copy blog. Using it to educate himself, to explore copywriting techniques whilst working in-house. But he wasn’t the only one reading it. As it grew in popularlity, people started reaching out, offering him work.

He turned them down. Until eventually in 2020, an opportunity came along that was too good to refuse. So he quit his job and went full-time-freelance.

In our conversation Eddie shares the process of building his newsletter audience, his decision to create courses whilst not abandoning client work, the danger to work/life balance when you get a high from creating, and the importance of not just growing for growth’s sake.

FULL SHOW NOTES and TRANSCRIPTION AT BEINGFREELANCE.COM

02:04 The Growth of Very Good Copy

02:58 Transitioning to Freelance

03:52 The Power of LinkedIn for Growth

05:12 Taking the Leap into Full-Time Freelancing

06:02 Maintaining a Steady Stream of Leads

06:57 Choosing Projects and Setting Rates

08:44 The Importance of Testimonials

10:37 The Role of Regular Content Creation

15:14 Launching a Course

17:19 Balancing Work and Life

18:52 The Challenges of Freelancing

20:23 The Role of Social Media in Growth

23:59 The Importance of Craft and Growth

25:10 The Support System Behind Very Good Copy

26:55 Advice for New Freelancers

27:57 The Role of Luck in Success

JOIN THE COMMUNITY
You're not alone being freelance.
Come and hang out with your BFFs (Being Freelance Friends).
beingfreelance.com/community

NEW TO FREELANCING? THERE'S A COURSE FOR YOU!

The Being Freelance course is made for you!
Take the course and you'll also get 6 months FREE community membership.

FREELANCER MERCH
Get Being Freelance merchandise at beingfreelance.com/shop

Like VIDEO? - Check out the Being Freelance on:
Instagram - Instagram.com/beingfreelance
YouTube - YouTube.com/SteveFolland

  continue reading

321 episodes

Artwork

Copywriter Eddie Shleyner

Being Freelance

41 subscribers

published

iconShare
 
Manage episode 389950332 series 2885088
Content provided by Steve Folland - Being Freelance Ltd and Steve Folland. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steve Folland - Being Freelance Ltd and Steve Folland or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In 2014 Eddie started the Very Good Copy blog. Using it to educate himself, to explore copywriting techniques whilst working in-house. But he wasn’t the only one reading it. As it grew in popularlity, people started reaching out, offering him work.

He turned them down. Until eventually in 2020, an opportunity came along that was too good to refuse. So he quit his job and went full-time-freelance.

In our conversation Eddie shares the process of building his newsletter audience, his decision to create courses whilst not abandoning client work, the danger to work/life balance when you get a high from creating, and the importance of not just growing for growth’s sake.

FULL SHOW NOTES and TRANSCRIPTION AT BEINGFREELANCE.COM

02:04 The Growth of Very Good Copy

02:58 Transitioning to Freelance

03:52 The Power of LinkedIn for Growth

05:12 Taking the Leap into Full-Time Freelancing

06:02 Maintaining a Steady Stream of Leads

06:57 Choosing Projects and Setting Rates

08:44 The Importance of Testimonials

10:37 The Role of Regular Content Creation

15:14 Launching a Course

17:19 Balancing Work and Life

18:52 The Challenges of Freelancing

20:23 The Role of Social Media in Growth

23:59 The Importance of Craft and Growth

25:10 The Support System Behind Very Good Copy

26:55 Advice for New Freelancers

27:57 The Role of Luck in Success

JOIN THE COMMUNITY
You're not alone being freelance.
Come and hang out with your BFFs (Being Freelance Friends).
beingfreelance.com/community

NEW TO FREELANCING? THERE'S A COURSE FOR YOU!

The Being Freelance course is made for you!
Take the course and you'll also get 6 months FREE community membership.

FREELANCER MERCH
Get Being Freelance merchandise at beingfreelance.com/shop

Like VIDEO? - Check out the Being Freelance on:
Instagram - Instagram.com/beingfreelance
YouTube - YouTube.com/SteveFolland

  continue reading

321 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide