Subscription freelancing - Brand Designer Brennan Gilbert

Being Freelance

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ABOUT THIS EPISODE

Meet Brennan Gilbert, a seasoned designer based in Colorado - who after years of freelancing on the side went full time freelance in January 2023.

Multiple roles in agencies and tech startups gave him a tonne of knowledge in marketing, sales and processes that are paying off now. Brennan discusses the importance of time management, client expectations, and the intricacies of various business models, including subscription-based pricing. Yep, ‘subscription’ instead of ‘retainer’ - we dig deep into that one.

A self professed geek, Brennan’s leaning into the business as much as the design. Not many freelancers create an ‘annual report’, or have frequent ‘Straturdays’ to strategise at the weekend. But, maybe we should? See/hear what you think.

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