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How Panini Is Using Web3 To Create Digital Markets And Collectibles

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Manage episode 363740359 series 3450226
Content provided by Bernard Marr. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bernard Marr or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Panini, the biggest name in sports trading cards, is experimenting with NFT technology to create digital collectibles and markets. I am joined by Jason Howarth, Vice President of Marketing & Digital at Panini America, to explore how the company is aiming to create a sustainable and controlled blockchain marketplace with a lucrative secondary revenue stream and a hybrid approach that bundles physical and digital trading cards.

  continue reading

219 episodes

Artwork
iconShare
 
Manage episode 363740359 series 3450226
Content provided by Bernard Marr. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bernard Marr or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Panini, the biggest name in sports trading cards, is experimenting with NFT technology to create digital collectibles and markets. I am joined by Jason Howarth, Vice President of Marketing & Digital at Panini America, to explore how the company is aiming to create a sustainable and controlled blockchain marketplace with a lucrative secondary revenue stream and a hybrid approach that bundles physical and digital trading cards.

  continue reading

219 episodes

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