The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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D2C Series Kick-Off: The New Way We Buy
Manage episode 301177090 series 2601014
Content provided by Innovatemap and Better Product Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Innovatemap and Better Product Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
D2C is becoming the new way we buy anything. From groceries to furniture, brands are cutting out the middleman and selling their products directly to the end consumer.
Next-level products are what make this D2C transformation possible. In this series, we’re talking to the people behind a few of those products:
- Melanie Cummings, VP of Product at Fabletics
- Ben Clark, CTO of Casper Sleep
- Tsega Dinka, VP of Digital Product at Dollar Shave Club
- Liana Herrera, President & Co-founder of Bottomless
We also take an inside look at building products at a company that doesn’t identify as a tech company. And of course, Christian and Meghan will share the mic in exploring the brand implications of a D2C strategy.
How does this impact the retail industry as a whole? We’ll explore that too. But mostly, this series will make you want to open up your phone and start shopping.
103 episodes
Share
Manage episode 301177090 series 2601014
Content provided by Innovatemap and Better Product Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Innovatemap and Better Product Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
D2C is becoming the new way we buy anything. From groceries to furniture, brands are cutting out the middleman and selling their products directly to the end consumer.
Next-level products are what make this D2C transformation possible. In this series, we’re talking to the people behind a few of those products:
- Melanie Cummings, VP of Product at Fabletics
- Ben Clark, CTO of Casper Sleep
- Tsega Dinka, VP of Digital Product at Dollar Shave Club
- Liana Herrera, President & Co-founder of Bottomless
We also take an inside look at building products at a company that doesn’t identify as a tech company. And of course, Christian and Meghan will share the mic in exploring the brand implications of a D2C strategy.
How does this impact the retail industry as a whole? We’ll explore that too. But mostly, this series will make you want to open up your phone and start shopping.
103 episodes
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Similar to Better Product
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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…
continue reading
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continue reading
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