Best Innovatemap Podcasts (2024)

1
How Product Marketers Lead As Company Quarterbacks with Kimberly Biddings, BIO-key International 42:36

2y ago42:36

42:36

Product marketing is at the intersection of many teams in a product company. The work of a product marketer supports the wider product team, sales, marketing, executive stakeholders, and most of all, buyers. It’s for this reason product marketers tend to play a quarterback role, says Kimberly Biddings, VP of Product at BIO-key International. As Kim…

1
Why Your Positioning Should ‘Pick a Fight and Take a Stand’ with Catherine Spence, Microblink 38:17

2y ago38:17

38:17

One of the fundamental strategies product marketers must lead is positioning. It’s what determines how you’ll talk about your product, your company, and your brand as you scale. So why do so many people get it wrong? Catherine Spence, VP of Global Marketing at Microblink, joins Leanna to share her best lessons on brand and product positioning, from…

1
Product Marketing’s Essential Purpose with Martina Lauchengco, Author of LOVED 37:22

2y ago37:22

37:22

In today’s world, building a great product isn’t enough. You have to master your go-to-market strategy by telling a story that will leave a lasting impression on your audience. Product marketing gets you there, according to long-time product marketer and Costanoa Ventures partner Martina Lauchengco. Martina is the author of the latest book from the…

1
Trailer: Unlock Product Marketing 1:27

2y ago1:27

1:27

Product marketing is the foundation for better product. It should play a strategic role in your business from day one. It's a product discipline to master and respect—not just a list of jobs to be done. But product marketers continue to struggle with recognition. Because the discipline is still new, the way product leaders think about product marke…

1
The Power of Your Positioning 30:05

2y ago30:05

30:05

How you position your product can help you connect with the people who most need it, unlocking rapid growth for your company. But first, you need a solid foundation. Today, Christian and Meghan discuss what product leaders get right vs. wrong when positioning their products. Led by Meghan’s insights in product marketing, we’ll also walk through a p…

1
Elon Musk, Twitter, and Ego in Product 33:35

2y ago33:35

33:35

For better and for worse, ego follows us all into our work lives. But leaders must pay special attention to what role ego plays in building a product. Sometimes, ego can be the charisma an early-stage founder needs to get attention for what they’re creating. Other times, ego is a roadblock that can lead to ignoring critical perspectives from users …

1
When It's Time For A Product Glow-Up 32:28

2y ago32:28

32:28

Everything has to start somewhere. But in product and in life, the beginning tends to be awkward. We have room to grow, and glow, up. The real question isn’t about whether we’ll glow up, but when. Christian & Meghan walk us through their answers from working in UX, product marketing, and brand to help us all find the best moment to embrace the “pro…

1
How Product Research Limits Uncertainty and Helps Us Face Our Fears 25:38

2y ago25:38

25:38

Product research is a discipline that’s transformed in recent years. The days of waterfall testing are over. Today, research is happening at every stage of a product’s life cycle, and there are more tools than ever before to help. But how do product teams stay focused on what truly matters? How do we single out real insights from an outpouring of d…

1
Experience-Driven Products for Relationship Wellness with the Founders of Ours 37:15

2y ago37:15

37:15

Today we’re talking about love—but not in the way you think. We’re looking at the intersection of product and a timeless human experience: falling in, and out, of love. Forget couples counseling as you know it. Ours co-founders Liz Earnshaw, Jessica Holton, and Adam Putterman are using their relationship wellness platform to reduce stigma and build…

1
Messaging Mix-Ups and How to Avoid Them 37:37

2y ago37:37

37:37

Messaging is the story we tell about our product. But how do we know if we’re telling the right story? To talk about your product, you need to learn from the audience you serve, while never losing sight of the bigger picture your market provides. Christian & Meghan will share their observations on product messaging best practices and red flags to a…

1
Harnessing Fast Feedback for Better Product Marketing with Peep Laja, Wynter 37:23

2y ago37:23

37:23

Product marketing is an evolving field with much left to define about what product marketers can actually measure and support. Peep Laja founded his company, Wynter, on the belief that product marketers do better work with swift, real-time feedback on their product messaging. In today’s conversation, he explains why taking weeks (or even months) to…

1
The Skills You Need To Thrive In Product 39:54

2y ago39:54

39:54

Opportunities in product today are seemingly endless. But if you’re new to the industry or looking to break in, it can be hard to know what skills you need to succeed. Many roles don’t have precise requirements, and product itself is continuously evolving. Today, Christian & Meghan will share their takes on the habits and mindsets that will serve p…

1
How Great Food & Personalized Perks Support People Ops with Mel Skochdopole, Parkday 34:25

2y ago34:25

34:25

It’s the series finale of Power to the People Ops, and today, we’ve got a real treat. We’re speaking with Mel Skochdopole, co-founder of Parkday—a.k.a. “the Tinder of food.” Using the power of data, Parkday curates personalized workplace meals that are tailored to everyone’s food preferences. As a result, Parkday is saving people ops leaders valuab…

1
Designing Work to Fit People with Julie Jeannotte, Officevibe 34:57

2y ago34:57

34:57

Employee engagement is at the core of what keeps people motivated, productive, and happy at work. But unlocking what keeps people engaged is easier said than done. That’s why Julie Jeannotte, senior researcher at Officevibe by GSoft, is on a journey to create a product that measures and responds to engagement. Using pulse surveys and curated conver…

1
Productizing Ideas in the Services Industry with Tim Pröhm, VP at the KellyX Digital Innovation Lab 36:16

2y ago36:16

36:16

With an uptick in challenges like the Great Resignation and remote work, companies who are hiring today must understand people—their users—in order to thrive. Tim Pröhm, vice president at the KellyX Digital Innovation Lab, recognizes this opportunity and is using it to introduce agile product thinking and a significant digital transformation to the…

1
The Future is People Ops with John Wetzel, Gather 27:45

2y ago27:45

27:45

Imagine a world where every person in a company is understood. They have engaging 1:1s with managers where their voices are heard, and consistent opportunities to connect with their peers—whether they work together or not. This is the future people ops products are building; and, it’s the same future John Wetzel is defining as CEO & co-founder of G…

1
Series Kick-Off: Power To The People Ops 22:17

2y ago22:17

22:17

Many employers are coming to a huge realization: there’s power in investing in people. But keeping teams happy, organized, and engaged at work can be easier said than done. That’s why in recent years, dozens of digital products have emerged to give rise to the challenge. So-called people operations, or people ops, products exist to give workers bet…

1
Growth Design Is More Than Just Another Buzzword 26:43

2y ago26:43

26:43

Growth design is a powerful concept. It’s how we bring the goals of product marketing into focus and activate those goals through great design. As Christian puts it, it’s about evolving the areas of your product that grow metrics like revenue and users. But too often, growth design is reduced to a buzzword; to make the most of the practice, you hav…

1
What Platform Strategy Can Teach Us About Product 32:27

2y ago32:27

32:27

Some of the most popular digital products today, including the world-recognized FAANG stocks, are platforms. They are spaces that facilitate communication, connection, or a specific activity core to your lifestyle or business—and in almost every case, platforms have succeeded so much because they’ve monetized the interactions that happen on them. I…

1
How To Know If Your Product Is Creating A New Category 22:09

2y ago22:09

22:09

In today’s digital product landscape, the possibilities seem endless. We’re watching new products emerge to serve completely new categories—many of which, like web3 and the decentralized internet, have yet to be totally defined. Finding the answers and taking charge of a new product category, Christian and Meghan share in this episode, is up to you…

1
How Community Inspires Product with Sly Tanenbaum, Urvin Finance 40:22

2y ago40:22

40:22

One year ago, an online movement on Reddit led GameStop stock to skyrocket. The moment awakened a widespread conversation about retail investment, meme stocks, and who actually has power over the markets. Now, everyday retail investors are demanding more transparency and education in investing—and they’ve embraced community to get there. Urvin Fina…

1
The Questions To Ask Before Showing Off Your Product 32:22

2y ago32:22

32:22

To show—or not to show—your software is a question we hear a lot working in digital product. It’s not only a big question with many answers, but one with high stakes that ultimately depends on many intersecting parts of your product process. As inspired by a LinkedIn post from Wynter’s Peep Laja, Christian & Meghan unpack the critical decision to s…

1
The Future of Social Media is “Anti-Social Media” Products - Part 2 with Emma Bates, Diem 47:28

2y ago47:28

47:28

Social media has been called “the people’s platform.” But for all its benefits to the public, many challenges still exist. Misinformation is widespread, and for women & non-binary users, harassment is a common experience. Emma Bates, the co-founder & CEO of Diem, a “social universe” for women & non-binary people, shares the alternative answer her p…

1
Square, Block, and the Impact of Your Product Name 30:56

2+ y ago30:56

30:56

Changing a company or product name in a rebrand is a big decision. That’s because renames are usually seen as a way to cement a changed identity. But what if we told you that names are only as valuable as what we build around them? We’re exploring the concept through the recent Square-to-Block rename, and what to consider when putting a name to you…

1
The Future of Social Media is “Anti-Social Media” Products - Part 1 31:22

2+ y ago31:22

31:22

Social media is one of the most popular and well-used kinds of digital products out there—but of course, it’s not without its problems. That’s why we’re talking about a new trend in the social media world, where digital product creators are building alternatives to the Facebooks and Twitters of the world. In these “anti-social media” products, crea…

1
The Business of Product Finale with Mike Reynolds, CEO of Innovatemap 15:22

2+ y ago15:22

15:22

Mike Reynolds revisits the big idea behind our show: why the business of product is never just about the product. As the co-founder & CEO of Innovatemap, a full-service digital product agency in Indianapolis and NYC, Mike explores from decades of personal experience what it takes to build a successful product business. Spoiler: Doing so takes so mu…

1
2021’s Shift To Opportunity-Focused Innovation 27:04

2+ y ago27:04

27:04

We saw a LOT happen in product in 2021. After digital products responded to the immediate problems of 2020, this year, we saw them innovate on unexplored opportunities, build communities, and in some cases, just have fun. Today’s episode brings us Meghan & Christian’s observations from the year, and their predictions about how current trends could …

1
Product Goes Public With Justin Bauer, Amplitude Analytics 29:18

2+ y ago29:18

29:18

2021 was the year cookies died, and the year the public started paying more attention to how their data was being used online. These movements also introduced new considerations for product leaders who rely on data to make their digital products better and informed by users. Take it from Justin Bauer, senior vice president of product for Amplitude …

1
The Rise of Mindfulness Apps with Frank Bach, Lead Product Designer at Headspace 36:36

2+ y ago36:36

36:36

You’ve probably heard of, or even used, the widely popular mindfulness app Headspace. And even if you haven’t used the product to meditate, it’s likely you’ve encountered the brand elsewhere—through its Netflix series, perhaps, or through partnerships with other health products. Frank Bach, lead product designer at Headspace, has been part of the c…

1
Establishing Generational Health for Black Families with Tiffany Whitlow, NOWINCLUDED Co-Founder 34:02

2+ y ago34:02

34:02

What do you do when your voice isn’t recognized by the healthcare industry? From a lack of Black physicians to clinical trials not having enough Black participants, the odds are stacked against Black patients seeking care from a system that wasn’t built for them. Tiffany Whitlow co-founded the product NOWINCLUDED as a new answer to this systemic pr…

1
Closing the Gap in Neurological Health Care with Elizabeth Burstein, CEO of Neura Health 32:01

2+ y ago32:01

32:01

When Elizabeth Burstein began enduring chronic migraines, she struggled to find access to quality care when she needed it most. Like the thousands of other people with serious neurological conditions, connecting with professionals who could help was a persistent challenge. So she and her partners founded Neura Health, an app that connects patients …

1
Combating the Unspoken Metabolic Health Crisis with David Flinner, Levels Co-Founder 33:32

2+ y ago33:32

33:32

Metabolic health is the foundation of our bodies; it’s what turns the food we eat into the energy we need to live. But despite playing a huge role in our energy levels, athletic performance, and weight loss goals, metabolism remains little explored as a health topic. That’s why David Flinner decided to co-found the glucose monitoring product Levels…

1
How Aavia Shows ‘Hormones Don’t Discriminate’ with CEO & Co-Founder Aagya Mathur 22:16

2+ y ago22:16

22:16

Aagya Mathur started her career with the goal of helping people. In high school, she designed artificial arteries for patients; now, she leads the hormone health company Aavia as co-founder & CEO. Today Aagya is on a mission to demystify hormone health and birth control. She talks about how Aavia’s brand is working to show that “hormones don’t disc…

1
Big Data & 'Enlightenment As A Product' In The Age Of Health Tech 25:44

2+ y ago25:44

25:44

We’re kicking off our latest series on Health Tech by exploring the rise of Big Data, wearable tech, and what it means to be “enlightened” by a product. Often, enlightenment is understood in a spiritual sense; in the age of wearable health tech and personalized digital products, enlightenment is emerging by empowering users with real-time informati…

1
Unpacking Dollar Shave Club’s “No B.S.” D2C Approach with Tsega Dinka 28:35

2+ y ago28:35

28:35

You might remember Dollar Shave Club skyrocketing to popularity after they released a viral video and embraced a “no B.S.” approach to business. As one of the first major D2C brands, the company used insights they gained at the front of the pack to pioneer a budding industry. In many ways, how we understand D2C today is thanks to DSC. Tsega Dinka, …

1
Boardable’s Krista Martin on Representation & the Future of Non-Profits 21:28

2+ y ago21:28

21:28

Non-profit boards are experiencing a culture shift. For the first time, many boards are leaning into virtual formats, creating new opportunities for more people to get involved. Krista Martin, vice president of growth at Boardable, examines these changes every day in her work. She explains how the movement to online will make boards more accessible…

1
Creating a Frictionless D2C Experience with Liana Herrera, Bottomless 27:39

2+ y ago27:39

27:39

Solving your own problems can be a shortcut to discovering a need in the market. Liana Herrera, Co-founder of Bottomless, recognized an opportunity to disrupt the coffee industry while working through her own frustrating experiences. She joins us to share her journey and how her team is transforming the world one cup of coffee at a time. Liana’s le…

1
Staying Curious and Examining the Failures of D2C with Ben Clark, Casper 26:08

2+ y ago26:08

26:08

Ben Clark is the Chief Technology Officer of the leading D2C mattress company Casper Sleep. As a senior tech leader of a popular D2C brand, Ben says it can be difficult to stay ahead of the curve and set trends. For him, the key to success in D2C is simple: stay curious and examine your failures. A lot of context switching comes with managing digit…

1
Monkeying Around with Product Brand 25:57

2+ y ago25:57

25:57

From Mailchimp’s humble monkey beginnings to a huge acquisition and SurveyMonkey’s recent rebrand, we’re talking about brand glow-ups & grow-ups in this episode. Consider it a “what not to wear” for brands. Meghan and Christian explain how MailChimp and SurveyMonkey have used their brands to connect with customers. The takeaway? Brand leaders shoul…

1
Should You Start with Product Brand or Product Design? The Answer Depends. 18:24

2+ y ago18:24

18:24

After getting many questions from startup founders about starting with product design vs. product brand, Christian and Meghan take on the debate. Of course, they’re both important, but when you’re tight on cash and talent, which should you prioritize? We won’t spoil their conclusions, but here's a hint: it depends Don’t worry - Meghan and Christian…

1
“Let’s Press Pause” with Austin Westerfeld 6:31

2+ y ago6:31

6:31

The past few months have been full of amazing conversations with high-growth founders and CEOs. We’ve noticed a few themes from this inaugural season of Business of Product: Preserving the human side of tech Considering new ways of fundraising The power of the pivot In this episode we breakdown these takeaways and, as you know, we believe that the …

1
Tech-Enabled Retail with Mel Cummings, Fabletics 23:02

2+ y ago23:02

23:02

Since 2013, Fabletics has been doing things differently. They created a membership program for shoppers, which goes beyond a subscription model to build a relationship with shoppers. They also built their own tech solution because the market wasn’t mature enough to meet their needs. Their custom-built tech solution allows them to blend in-store and…

1
Psychology-Powered Tech with Annie Miller, Founder of w/you, and Michael Fulwiler 25:45

2+ y ago25:45

25:45

You might think of psychology and tech as being worlds apart from each other. But Annie Miller, a former therapist turned tech founder believes the exact opposite is true. As she began building her company, w/you, she found others who believe it, too. Michael Fulwiler is someone Annie admires in this space. He’s a digital marketing expert for menta…

1
D2C Series Kick-Off: The New Way We Buy 1:30

2+ y ago1:30

1:30

D2C is becoming the new way we buy anything. From groceries to furniture, brands are cutting out the middleman and selling their products directly to the end consumer. Next-level products are what make this D2C transformation possible. In this series, we’re talking to the people behind a few of those products: Melanie Cummings, VP of Product at Fab…

1
The Minute: Rigorous Design Decisions with Kate Donahue 3:04

2+ y ago3:04

3:04

Meghan continues our The Minute conversations around how to start with design. Kate Donahue, Head of Product Marketing at Pitch, talks about how they were rigorous about the design decisions before they even had a product in the market.

1
Doing Well By Doing Good with Sonny Tai, CEO and Co-founder of Actuate 24:15

2+ y ago24:15

24:15

Is it possible to turn both a profit and leave the world a little bit better? Sonny Tai, CEO and Co-founder of Actuate, is proof that it is. Sonny joins the Business of Product show to share how people are key to success, from his time in the Marines to now growing Actuate. Proving when you focus on social impact, you accomplish more than you can i…

1
From Fashion to Software: Product Drops Can Surprise Your Customers 22:41

2+ y ago22:41

22:41

You’ve probably seen consumer brands drop a new line of footwear or clothing, but have you considered using the same approach with your product? We’re exploring the impact ‘product drops’ can have on your business in this episode of Better Product. When it comes to fashion brands, these product drops generate excitement and create exclusivity helpi…

1
The Minute: Creating a Delightful Experience with Dominik Zane 4:20

2+ y ago4:20

4:20

Our last series may have been about the future of work, but another theme emerged: how to start with design. Dominik Zane, CEO & Founder of Around, shares they are a design-focused team putting an emphasis on the seemingly insignificant details. But those are the details that add up to create the delightful experience they’re known for.…

1
Creating Shared Experiences with Ethan Mayers, Co-founder of ChalkNotes 26:42

2+ y ago26:42

26:42

With so many products designed to keep your attention locked on your screen, Ethan Mayers and the ChalkNotes team want their product to get you off your screen and back into the real world.In this episode Ethan shares why he’s countering the status quo. He believes in the importance of shared experiences, the power of stories, and the ability of te…

1
Brand Skitching: What Postdates Shows Us About A World of Pop-Up Tech 20:52

2+ y ago20:52

20:52

In this episode, Christian & Meghan review a new app called Postdates. You read that right: It's like Postmates, the food delivery app, but with the twist of gathering all the stuff you left with your ex. That's a huge difference between the products—but the brands are nearly identical. We're calling this phenomenon of new products trailing existin…

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