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Unpacking Dollar Shave Club’s “No B.S.” D2C Approach with Tsega Dinka

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Manage episode 304405580 series 2601014
Content provided by Innovatemap and Better Product Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Innovatemap and Better Product Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

You might remember Dollar Shave Club skyrocketing to popularity after they released a viral video and embraced a “no B.S.” approach to business. As one of the first major D2C brands, the company used insights they gained at the front of the pack to pioneer a budding industry. In many ways, how we understand D2C today is thanks to DSC. Tsega Dinka, recently vice president of digital product at Dollar Shave Club, was there for it all as one of the company’s first product managers. On Better Product, he reflects on how the experience taught him to align product and non-product teams and what’s required to build an inclusive brand people will remember.

  continue reading

103 episodes

Artwork
iconShare
 
Manage episode 304405580 series 2601014
Content provided by Innovatemap and Better Product Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Innovatemap and Better Product Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

You might remember Dollar Shave Club skyrocketing to popularity after they released a viral video and embraced a “no B.S.” approach to business. As one of the first major D2C brands, the company used insights they gained at the front of the pack to pioneer a budding industry. In many ways, how we understand D2C today is thanks to DSC. Tsega Dinka, recently vice president of digital product at Dollar Shave Club, was there for it all as one of the company’s first product managers. On Better Product, he reflects on how the experience taught him to align product and non-product teams and what’s required to build an inclusive brand people will remember.

  continue reading

103 episodes

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