The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Content provided by Innovatemap and Better Product Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Innovatemap and Better Product Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Should You Start with Product Brand or Product Design? The Answer Depends.
Manage episode 302306760 series 2601014
Content provided by Innovatemap and Better Product Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Innovatemap and Better Product Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
After getting many questions from startup founders about starting with product design vs. product brand, Christian and Meghan take on the debate. Of course, they’re both important, but when you’re tight on cash and talent, which should you prioritize?
We won’t spoil their conclusions, but here's a hint: it depends Don’t worry - Meghan and Christian explain exactly what “it depends” on.
Whichever path you choose - design or brand - don’t neglect collaboration. Your brand and product need to stay connected as you iterate.
Revisit to our conversation with Dominik Zane, CEO of Around, for more about how to stay connected: https://betterproduct.community/better-product/a-new-wave-of-collaboration-with-dominik-zane-around/
Email Christian with design questions: christian.beck@innovatemap.com Email Meghan with brand questions: meghan.pfiefer@innovatemap.com
103 episodes
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Manage episode 302306760 series 2601014
Content provided by Innovatemap and Better Product Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Innovatemap and Better Product Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
After getting many questions from startup founders about starting with product design vs. product brand, Christian and Meghan take on the debate. Of course, they’re both important, but when you’re tight on cash and talent, which should you prioritize?
We won’t spoil their conclusions, but here's a hint: it depends Don’t worry - Meghan and Christian explain exactly what “it depends” on.
Whichever path you choose - design or brand - don’t neglect collaboration. Your brand and product need to stay connected as you iterate.
Revisit to our conversation with Dominik Zane, CEO of Around, for more about how to stay connected: https://betterproduct.community/better-product/a-new-wave-of-collaboration-with-dominik-zane-around/
Email Christian with design questions: christian.beck@innovatemap.com Email Meghan with brand questions: meghan.pfiefer@innovatemap.com
103 episodes
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Similar to Better Product
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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