Experience Outweighs Enthusiasm Every Time with Steven Sashen, Xero Shoes


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By A.J. Lawrence and Beyond 8 Figures. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

On today’s podcast:

  • Catching up since the last show visit - 1:05
  • The history of modern athletic shoes - 9:13
  • Trends Sashen is seeing that aren’t beneficial - 23:45
  • A trend Sashen is liking - 25:47
  • “Experience outweighs enthusiasm every time” - 26:50
  • Probabilities of success - 29:30
  • Subscription models - 35:15
  • Sashen’s street performer days informed his abilities as an entrepreneur - 38:18
  • An evangelist for movement - 45:33
  • Profit motive - 49:49
  • Sashen’s legacy - 53:59
  • Mental accounting - 56:30
  • Reasons why Sashen brought on an equity partner - 1:14:50
  • There is no such thing as true to size - 1:22:00

Key Takeaways:

  • The modern athletic shoe is based on a design by Nike
  • Xero Shoes are made for people to use their feet naturally
  • The trend for real businesses that make real money is to build something that will last
  • Providing something of value or experience is the only way you’re going to make money
  • No matter how much money you have, you’ll still have mental accounting on certain things
  • You’ll make money if you figure out how to improve people’s lives

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159 episodes