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Brought to you by ... | 'Winning Time'

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Content provided by Los Angeles Times. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Los Angeles Times or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Sure, the best professional athletes pull in salaries to match. But to find the real money in sports, you need to look someplace else: endorsements.

In this episode of "Binge Sesh," hosts Matt Brennan and Kareem Maddox draw inspiration from Nike cofounder Phil Knight's pursuit of Magic Johnson in "Winning Time." With help from the HBO series' executive producer Rodney Barnes and industry insiders, we explore the origin, development and explosion of athlete endorsement deals, from a $6.6-million baseball card to social media "microinfluencers" and more.

For the podcast transcript, photos and links to much more, visit the episode page on latimes.com.

  continue reading

12 episodes

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Brought to you by ... | 'Winning Time'

Binge Sesh

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Manage episode 325884589 series 3323874
Content provided by Los Angeles Times. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Los Angeles Times or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Sure, the best professional athletes pull in salaries to match. But to find the real money in sports, you need to look someplace else: endorsements.

In this episode of "Binge Sesh," hosts Matt Brennan and Kareem Maddox draw inspiration from Nike cofounder Phil Knight's pursuit of Magic Johnson in "Winning Time." With help from the HBO series' executive producer Rodney Barnes and industry insiders, we explore the origin, development and explosion of athlete endorsement deals, from a $6.6-million baseball card to social media "microinfluencers" and more.

For the podcast transcript, photos and links to much more, visit the episode page on latimes.com.

  continue reading

12 episodes

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