LCBO to THC: Jackie McAskill’s Bold Move into Cannabis Beverages

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What happens when an alcohol industry veteran pivots to the world of cannabis beverages? Jackie, co-founder of Sheesh Hash Colas, joins us to share her transformative journey from being a senior buyer at LCBO, one of the world's largest alcohol buyers, to discovering the therapeutic benefits of CBD for back pain. Her story is one of innovation and passion, driving her to a director role at Hexo and eventually founding Sheesh Hash Colas. Jackie’s unique perspective on the emerging cannabis beverage market offers listeners a fascinating glimpse into the intersection of two dynamic industries.
Drawing on her extensive background in wine buying, Jackie discusses the parallels between the wine and cannabis industries. We explore how concepts of provenance and strain history play crucial roles in both fields, and how she's leveraging her expertise to craft high-quality cannabis beverages. The conversation also touches on the societal challenges that cannabis faces, such as slower acceptance and gender bias, and the efforts underway to create a more inclusive industry. Jackie's insights paint a vivid picture of the evolving landscape and the opportunities that lie ahead.
Discover the unique appeal of Sheesh Hash Colas as we talk about integrating cannabis into social occasions and its potential as an alcohol alternative. Jackie shares the inspiration behind the name "Sheesh" and the thoughtful branding that sets their products apart. From the sensory enhancements cannabis offers to the growing popularity of cannabis beverages during events like Dry January, this episode is packed with valuable insights. Whether you're a cannabis connoisseur or simply curious about the future of cannabis beverages, Jackie's story and expertise will captivate and inform.

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Chapters

1. LCBO to THC: Jackie McAskill’s Bold Move into Cannabis Beverages (00:00:00)

2. From Alcohol to Cannabis (00:00:10)

3. Transitioning Industries (00:07:32)

4. Crafting Quality Cannabis Beverages (00:17:00)

5. Sheesh Hash Colas (00:24:50)

6. Cannabis Beverage Market Growth (00:37:05)