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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Content provided by Blockchain Talks and Rebel One. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Blockchain Talks and Rebel One or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Content provided by Blockchain Talks and Rebel One. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Blockchain Talks and Rebel One or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Dramatically Simplifying Supply Chains, MetaX, NYC Speakers: Mike Goldin, ConsenSys Event: Blockchain Xplore, MetaX, Microsoft Conference Center, NYC, 2.27.18 Links: https://www.metax.io This is the Impact Innovation Podcast by Rebel Method. Bringing you events and panels on different topics to keep you on the edge of innovation and accelerating impact founders from zero to impact. What your event covered? Interested in sponsoring our podcast? Message Sergio on LinkedIn here: www.linkedin.com/in/sergiomarrero Music credit: Starlight by NUBY https://soundcloud.com/nubymusik/starlight Tags: startup innovation fintech blockchain crypto ethereum bitcoin microsoft digital advertising ConsenSys NYC supplychain…
Women in Blockchain, MetaX, NYC Speakers: Annie Massa, Bloomberg Susan Parker, The New York Times Alanna Gombert, MetaX Yasmeen Drummond, Team Block Society Event: Blockchain Xplore, MetaX, Microsoft Conference Center, NYC, 2.27.18 Links: https://www.metax.io This is the Impact Innovation Podcast by Rebel Method. Bringing you events and panels on different topics to keep you on the edge of innovation and accelerating impact founders from zero to impact. What your event covered? Interested in sponsoring our podcast? Message Sergio on LinkedIn here: www.linkedin.com/in/sergiomarrero Music credit: Starlight by NUBY https://soundcloud.com/nubymusik/starlight Tags: startup innovation fintech blockchain crypto ethereum bitcoin microsoft digital advertising consensus ethereal women NYC…
Microsoft: Enterprise Leading Case Study Speakers: Igor Lilic, Cellarius, ConsenSys Tyler Mulvihil, Viant, ConsenSys Event: Blockchain Xplore, MetaX, Microsoft Conference Center, NYC, 2.27.18 Links: https://www.metax.io This is the Impact Innovation Podcast by Rebel Method. Bringing you events and panels on different topics to keep you on the edge of innovation and accelerating impact founders from zero to impact. What your event covered? Interested in sponsoring our podcast? Message Sergio on LinkedIn here: www.linkedin.com/in/sergiomarrero Music credit: Starlight by NUBY https://soundcloud.com/nubymusik/starlight Tags: startup innovation fintech blockchain crypto ethereum bitcoin microsoft digital advertising consensys ethereum…
Computational Basics of Advertising, Xplore, MetaX Speakers: Sam Cox, Adx Buyers & Exchanges at Google Anthony Katsura, Nextstar Media Group, Inc. Event: Blockchain Xplore, MetaX, Microsoft Conference Center, NYC, 2.27.18 Links: https://www.metax.io This is the Impact Innovation Podcast by Rebel Method. Bringing you events and panels on different topics to keep you on the edge of innovation and accelerating impact founders from zero to impact. What your event covered? Interested in sponsoring our podcast? Message Sergio on LinkedIn here: www.linkedin.com/in/sergiomarrero Music credit: Starlight by NUBY https://soundcloud.com/nubymusik/starlight Tags: startup innovation fintech blockchain crypto ethereum bitcoin microsoft digital advertising google…
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