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Creating a Website That Speaks to Your Ideal Customer with Jodi Bourne

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Manage episode 378192593 series 1253344
Content provided by Amber Hurdle. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Amber Hurdle or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

My guest today is a fellow teen mom turned Business Bombshell focused on business consulting, marketing and website design. Welcome Jodi Bourne! Jodi shares with us the power of a customer-centric website design, how to engage and lead your audience, and the extreme importance of its imagery.

Jodi and I deep dive on website design and discuss:

  • The unexpected gifts of being a teen mom
  • If you are selling something, your website should engage people to take a step. Users need to know what to do next - even if that just means to learn more.
  • The look & feel of your website is incredibly important (emphasize your brand!)
  • Be aware of being too generic.If you are not being specific to SOMEbody, you are not being specific to ANYbody.
  • The importance of colors and fonts - this may not mean what you think
  • Never hold back from being YOU!

Ready to learn more about fine tuning your website with a customer-centric design, allowing you to attract your ideal customer? Tune in on your favorite listening app, on the website, or watch it on YouTube!


About Jodi Bourne

Jodi Bourne is a Business Consultant, Marketing Strategist, and Website Designer focusing on luxury homes, glamping, and niche vacation rental experiences. With a rich background in business management, customer service, brand messaging and marketing spanning diverse industries, Jodi guides savvy hosts in growing professional, guest-first vacation rental businesses. Her passion for tourism and hospitality drives her to help hosts achieve long-term success. guests to enjoy unique and memorable experiences and communities to thrive.

Connect with Jodi

Email: jodi@jodibourne.com

Website: https://jodibourne.com/

Appointment Booking Link: https://jodibourne.com/chat

Instagram: https://www.instagram.com/heyjodibourne

Facebook: https://www.facebook.com/HeyJodiBourne

Podcast: https://jodibourne.com/savvyhost

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

202 episodes

Artwork
iconShare
 
Manage episode 378192593 series 1253344
Content provided by Amber Hurdle. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Amber Hurdle or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

My guest today is a fellow teen mom turned Business Bombshell focused on business consulting, marketing and website design. Welcome Jodi Bourne! Jodi shares with us the power of a customer-centric website design, how to engage and lead your audience, and the extreme importance of its imagery.

Jodi and I deep dive on website design and discuss:

  • The unexpected gifts of being a teen mom
  • If you are selling something, your website should engage people to take a step. Users need to know what to do next - even if that just means to learn more.
  • The look & feel of your website is incredibly important (emphasize your brand!)
  • Be aware of being too generic.If you are not being specific to SOMEbody, you are not being specific to ANYbody.
  • The importance of colors and fonts - this may not mean what you think
  • Never hold back from being YOU!

Ready to learn more about fine tuning your website with a customer-centric design, allowing you to attract your ideal customer? Tune in on your favorite listening app, on the website, or watch it on YouTube!


About Jodi Bourne

Jodi Bourne is a Business Consultant, Marketing Strategist, and Website Designer focusing on luxury homes, glamping, and niche vacation rental experiences. With a rich background in business management, customer service, brand messaging and marketing spanning diverse industries, Jodi guides savvy hosts in growing professional, guest-first vacation rental businesses. Her passion for tourism and hospitality drives her to help hosts achieve long-term success. guests to enjoy unique and memorable experiences and communities to thrive.

Connect with Jodi

Email: jodi@jodibourne.com

Website: https://jodibourne.com/

Appointment Booking Link: https://jodibourne.com/chat

Instagram: https://www.instagram.com/heyjodibourne

Facebook: https://www.facebook.com/HeyJodiBourne

Podcast: https://jodibourne.com/savvyhost

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

202 episodes

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