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From Platform-Building to Bestseller with Dr. Aliza Pressman
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Authenticity over urgency. That’s Dr. Aliza Pressman’s strategy when it comes to driving the marketing of her new book, The Five Principles of Parenting.
In this episode of Bookbound, developmental psychologist Dr. Aliza Pressman unveils the trials and triumphs behind her journey to authorship, encouraging authenticity over trendy marketing—because her book can and will stand the test of time.
Aliza's book journey started with her podcast and social media content. It led her to navigate literary agents, proposals, and editorial guidance, defying convention with a book deal sans proposal. She walks us through the importance her platform has played in finding her audience and guiding her writing, in addition to helping her navigate selling the book with authenticity in the launch process.
Throughout our conversation, Aliza talks about maintaining a heartfelt dedication to service, sharing how she wrote with the real-life needs of parent groups in mind. Her tale is sprinkled with valuable lessons, from the misfires of email mix-ups to the delicate art of pitching. The episode includes insights on the evolution of maternal caregiving, using platforms to foster connection, leveraging personal networks, and embracing the challenges women face in self-promotion, all underscored by Aliza's warm approach as she nears her twin celebrations: a 50th birthday and a 'book birthday' for her labor of love, The Five Principles of Parenting.
Resources:
Follow Aliza, buy her book, or listen to her podcast here.
Apply for Fran & Bethany’s Spring 2024 BOOKBOUND Accelerator here.
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