713: Launching a Boutique Now- What I Would Do Differently

Boost Your Boutique with Emily Benson

0:32.2: I really want to help you understand that starting a boutique is not for everyone and going into it with a full scope of understanding what could go wrong and what could go right is really important.

1:01.5: I think one of the things people think when they have a mobile boutique is that things are gonna be easy. Like, oh, I'm gonna just pull up and sell things. And that's not at all what happened.

1:58.2: My perspective is totally unique and I'm gonna show that perspective in my retail store, and so I'm not gonna worry about competition.

2:40.9: I think one of the things that I would not do again, would be to get obsessed with having this beautiful website if I had a brick-and-mortar or a mobile boutique.

3:52.1: I think too many people think, oh, I'm gonna open an online store and have a brick-and-mortar and it's gonna provide the same amount of revenue as my brick-and-mortar. And to be honest with you, that's just not really how it goes.

4:33.9: If you're going to do one thing, don't feel like you have to be online. And if you're online, don't feel like you have to open a physical something.

5:20.4: In the entrepreneurial world, most of the time partnerships don't work. They say partnerships sink ships.

5:49.8: Having someone that's like sort of a higher-up person rather than a partner I find is really good.

6:48.1: If I were to start a boutique again, I would be really focused on one particular style or one particular lifestyle. I would be really narrow with my assortments starting out, and then I would expand.

7:58.6: I would make sure that everything I brought in was something that I'm like, I absolutely love this.

8:33.8: You don't have to be everything to everyone. You don't have to buy all this stuff. Just buy what you absolutely love, love, love, love, love.

Resources:

Visit Boutique Training Academy - If you want to make more money in your boutique or retail business you're in the right place. We'll guide you step by step in your journey through Boutiqueland. 🛍️

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