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Boost Your Boutique with Emily Benson

Boost Your Boutique with Emily Benson

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Looking to start or grow your boutique business? Tune in to Emily Benson's podcast! With 18 years of retail experience and a no-nonsense teaching style, Emily shares strategies and interviews experts to help you succeed. Whether you have a brick-and-mortar, online, pop-up, or mobile boutique, this podcast provides valuable insights to boost your business. From owning a mobile boutique called The Fashion Truck to being Associate Merchant for Girls' Accessories at Abercrombie & Fitch, Emily ha ...
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Changing Room Chats

The Pantry Underwear

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Since 2016 The Pantry Underwear have fitted thousands of bras and uplifted countless 'Pant Pals' both in the bricks & mortar stores and via the online fit service. During these coveted bra fittings, where knowledge is shared and trust inevitably built, conversation topics will arise from lighthearted life hacks & holiday planning, to deeper dives around body positivity & mental health. As an ever expanding community, we wanted to draw back the curtain on these important changing room chats a ...
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H.I.G.H is abbreviated for Healing In God’s Hands, a podcast by JennyT the CEO of JennyT Boutique online fashion & beauty store. This podcast aims to aid in the healing of adversity through prayer and praise. God is our healer and he’s just using me to be an intercessor. We all need healing from something why not start here. Let’s start the healing process together!! Come get H.I.G.H with me!
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If you’ve ever asked the question “how much inventory should I buy for my boutique?” or “how much inventory do I need?”, then you’ll want to tune in to this episode to learn my secret strategies for knowing exactly how much inventory you need for your boutique business. If you want to know how many packs of clothes to buy or how many products you n…
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If you’ve been thinking about getting started with reselling luxury bags, or starting a luxury resale business, then you’ll want to watch this entire interview! Some claim that the luxury resale market is dying, while others say that luxury fashion’s secondhand business is booming – which one is it? Meet Megan Druckman, owner of Lola Saratoga, who …
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If you’ve ever wondered what type of boutique owner you are or where your boutique business is on the path to success, then you’ll want to watch the entire video to learn my secret strategies to grow your boutique business and be a better boutique owner based on where you are in boutique world right now. If you want to scale your online or brick an…
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If you’re looking to start a children’s clothing boutique business or start a kid’s clothing brand, then you’ll want to watch this entire video to learn my step-by-step strategy to get ready to launch your kids clothing boutique business! If you want to launch a kids clothing brand, then you need to learn how to make a boutique business plan, how t…
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Join us for part 2 of Managing Your Money 101, where we take a deeper dive into finances, discussing debt, credit scores, student loans, pensions and mortgages. From wondering 'Do I really need a private pension?' and 'Will I ever be able to pay off my student loan?', to exploring easy ways to improve your credit score, and how to keep your head in…
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If you're wondering how to get out of small business debt, how to manage your business debt, or how to build a debt-free boutique business, but don't know where to start... this episode is for you! Small business debt is common and not all debt is bad, however it can cause many boutique and small business owners a lot of financial stress when it im…
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If you’ve ever struggled with how to manage your boutique business finances or wondered why Profit First doesn’t work for your business, then you’ll want to watch the entire video to learn my secret strategies to make Profit First by Mike Michalowicz work for your product selling business. If you want to become a successful boutique owner, then you…
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Are you ready to make this Black Friday your most successful yet? This episode will help you to prepare for Black Friday as a product-seller or retail business owner. We are half way to Black Friday! That’s right, at the time this episode is published we are only 6 months away from this pivotal time of year for product-sellers, and while it might f…
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At a time when money has never felt tighter and the news is a constant cycle of rising interest rates, cost of living crises, mortgage madness, and rising rents, many of us are looking for ways to be smarter with our hard-earned cash. Enter Allie, friend of the Pod who has worked in finance for over 10 years and is ready to share some top tips for …
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Do you want to make more profit from your products in 2024? I’m breaking down three secret ways to discover profitable products in 2024, tailored for boutique owners, wholesalers, and retailers. ➡️ Get all the details and sign up for Profit Power Tools here If you’re a product seller who has had your business for a number of years and are doing wel…
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Your Boutique Can Be Profitable: Everything You Need to Know About Profit Power Tools Big news! Today, I'm sharing my excitement about my new Profit Power Tools program and its why it's a game changing program for boutique owners, wholesalers and independent retailers. ➡️ Get all the details and add your name to the waitlist here! • Introduction to…
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11:45.1 We did what we wanted. We did it pretty professionally and we did it with like a level of class and style where people took us seriously. 11:58.2 We had access to these amazing creative tools, professors who really pushed us, who gave us Tons of access and free time to play and explore with our art. And like our minds were just so rich. And…
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Want to watch this on YouTube? Click here to go to my YouTube Channel Want to sign up for Reels for Retail? Click here to learn more and sign up. Buy The Ultimate Boutique Handbook on Amazon Buy The Retail Mindset on Amazon Mentioned in this episode: Join Profit Power Tools today! Join Profit Power Tools today! Profit Power Tools Join Profit Power …
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0:54.6 If you're an influencer or if you are in a position where you are ready to start manufacturing your own clothing and accessories or you already do and you want a different take on it and you want to hear from people who are really in the day to day of what's coming next, they're a little bit right ahead of the curve, you're going to want to …
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0:51.0 Our promise to you today is that we hope you will open your mind to adding more plus size to your retail store as a vendor and how to do it in a way that's going to make you money. 3:08.6 I think sizing is one of the most challenging aspects of the plus size and extended market. 3:36.7 Extra large is not plus size. No. So there's a different…
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1:04.0 My name is Darlene Mitchell and I am a retail business strategist. And my strength really is around inventory and profitability. So I help business boutique owners. Understanding inventory strategies so they can have legacy, not just so they can have a business, but they can have a legacy business, a business that stays around. 1:32.8 I was …
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1:22.0 I use retail as a sort of the stepping stone to gain awareness about myself and to build capital. 2:58.1 It's very important that I feel that the clothes that we make are just made for a woman's body, not a specific woman's body, but like just the woman's body. So I pay a lot of attention to where themes are and how long certain sleeves are …
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Have you ( or any budding entrepreneurs you might know ) ever wanted to peel back the curtain and see what really happens when you decide to take the plunge and start your own brand?! Join our founder Eloise, alongside Beth who founded Iris & Violet, interviewed by Katie owner of KUCO Communications, as these three businesswomen talk through how it…
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1:27.0 So when should you start an email list? Like Day one. Okay. If you don't have an email list or you only have a list of people who purchase from your boutique business, that's fine. 1:38.4 Even if it's 20 people on your list, even if it's five, get signed up with an email service and get going. 1:54.7 What are we doing with email? Why are we …
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Join us, The Pantry Underwear, to unpick a subject we simply don't chat about enough - contraception. Presented by Dani Conlon of The Lowdown, a resource hub for women's health and accompanied by a panel of experts from Hanx, Cliterally The Best and SH:24, we answer the questions you never knew you had about contraception and sexual health, in an i…
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0:24.5 You don't need a lot of money to start a boutique business. 0:36.6 Let's say that the first way is through dropshipping. There are lots of dropshippers that are now connected through Shopify. So all you have to do is have a Shopify website. 0:55.4 You pay for the good as the person buys for it, but it's a really nice way to start a business …
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Since 2016, independent, female-founded multi-channel retailer The Pantry Underwear have fitted thousands of bras and conversed with countless customers on topics from lighthearted life hacks & holiday planning, to deeper dives around body positivity & mental health. In the spirit of these chats, we've drawn back the curtain to bring you a series o…
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0:41.2 One of the things that I know for sure across all of my clients that I work with as a boutique consultant is I want them all to relax. 1:18.4 I think we need to set much better boundaries than we have in the past. And I think a lot of people just were hustling and that's like how they were raised. And that's what patriarchy tells us to do. 2…
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1:30.6 Pop ups are anything that are temporary or semi permanent. And the idea is that you're going there, you're testing the location, you're testing the audience, and you're seeing if it works for you. 2:25.8 You've got to figure out what the vibe of your customer is going to be so that you know where they're going to be. 2:48.6 You want to study…
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1:33.0 The thing about having a brick and mortar is you have automatic traffic If you pick a good location, so All the clients that I've ever had open a brick and mortar business, I'm always like pay for traffic, pay for good location, because that's something that you don't automatically get in a mobile business. 1:56.1 If you're in a location tha…
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0:24.0 I want to show you why your January negative self talk and your negative, in general, self talk about the economy is, it's, it's putting your boutique out of business. 1:24.6 January is a trash month 1:31.8 In the retail world, it is trash, which means you get to take time off. 2:24.9 No, the economy is not bad, your product sucks. You have …
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4:09.0 January gets a bad rap. It really needs to be rebranded into January is rest, relaxation, rejuvenation. It's also like organizing, prepping, planning, and at a pace that feels gentle and tender and kind. 8:27.8 So where I see retail and boutiques being really different is retail feels really big. 9:39.2 People that look like they're big time…
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1:30.1 This is one of the keys to, I think, the problems that happen among so many boutique owners is you just have so much space. 1:45 But It allows you to overbuy and overbuying is one of the quickest ways to not scale your business to become very much unprofitable and to always be struggling to make the revenue that you want. 1:56.9 So first and…
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1:48.1 With seasonal change, the merchandise has to change. So whether you have clothes, whether you have garden goods, whether you have gifts, it's always going to shift based on the season, right? So that's why January and the J months have this bad rep because they're transition months. 3:53.7 You see really weird activity in January. So you don…
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2:17.6 This is the time to talk about it. This is the time to get people behind your cause. 3:06.8 We've got to promote the promotions that we're doing, any sales, discounts, events. events we have to promote, but we also can't forget that we have to educate our customers. 3:36.8 What matters is how you show up for them. What matters is how you pre…
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5:28.0: So I want to talk about the big picture that I want to talk about industry and then I want to talk about you, how you're feeling. 7:47.2: From being a boutique owner to you being a human in the world, right? We are managing a lot. 10:54.0: If you can get yourself to 12 to 15K, you're good. You're in good shape. You know, like you're good. Y…
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2:03.7: What you're about to listen to is a group coaching call. We include group coaching calls with all of our programs. So, we have three levels of programs. This particular call is for our Boutique Basics Bootcamp course. 7:07.0: If you think you can sell everything to everyone and have something for everyone. I've been preaching this for years…
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2:16.5: There's no one path to success. 3:13.3: There's been some quick fixes or people who've started businesses really quickly and maybe seen some success. But this is where the short and longterm thinking in my mind happens because you have to be on the pulse and you also have to be thinking longterm. 4:37.4: Size inclusivity has been something …
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5:32.0: You know, there's a lot of people that just step into entrepreneurship and it's like not their thing and no judgment. 6:47.0: Because let's be honest. Most people that own a boutique and you know, I know I have my dudes out there and I also have mostly women I'm chatting with, right? And we know we are tired like we were tired. 7:48.6: I th…
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8:35.0: I've been studying money and money mindset for a long time. I will preface all of this conversation. With a short legal disclaimer saying, I am not an accountant. 9:33.1: I want to speak to this idea of debt because especially in the United States this is something that Basically, our society has decided is bad and I'm here to kind of flip …
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1:28.3: It's going to cost you some money, obviously, to have a point-of-sale system, meaning you need somewhere to sell it and accept credit cards. 2:13.8: If you're going to start a boutique, uh, whether it's home decor, gifts, children's, women's, men's, you've got to think about what are the things that people buy most often? What are the categ…
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Click here to see more about Boutique Basics Bootcamp. Enroll in Boutique Basics Bootcamp now for the lowest price and over $3200 of bonus material! This episode has not been edited for ums or gaps! Enjoy! Emily on IG: @stylishandsuccessful or @boutiquetrainingacademy Mentioned in this episode: Join Profit Power Tools today! Join Profit Power Tools…
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00:07.1: Let's talk about what jobs or where we see most people come from in boutique land to start their boutique. 1:01.8: First and foremost, it's stay at home moms, it's mothers, it's women, people with uteruses that have had children that want to start a business. 1:49.2: You're going to need support with your business and with your child or ch…
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46.6: I worked for seven years in corporate retail merchandising in New York City for big brands that, you know, then I started my own boutique. 2:08.0: If you are not committed to either finding cheaper wholesale items or marking things up appropriately, and I'm talking like three times markup, you will not be successful. 2:46.4: And the amount of…
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1:42.4: Having a mobile boutique was really fun for me. I loved all four years that I did it, and I want more people to start the business. And I want you to start a mobile boutique if it's something you're excited about. 2:18.8: The obvious first thing is you need a truck, a trailer, a whatever, an RV, a bus, before you even get into buying that v…
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1:19.7: We need more boutiques to open because we need more perspectives. We need your point of view. 1:50.4: So first and foremost, no, you cannot buy samples. I know it sucks. You just can't. Okay. The way that the wholesale piece of the industry works. 2:57.3: This is why I always say you should go to market or try to go to LA or New York or whe…
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1:14.6: We're talking about growing our assortment today. And to me, that's a really important topic because I've seen so many people do it incorrectly. They end up with lots of inventory sitting in a back room or sitting in a warehouse or in a storage unit or whatever. 1:47.2: If you're in a spot where you're like, I'm making all these mistakes th…
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0:56.8: I always say focus on one store first, grow that, and then add. 2:39.1: They do local pickups, things like that. That's actually, I think the best-case scenario for opening a brick-and-mortar because you already have this built-in customer base locally. And then they're going to say to their friends, Hey, let's go to this store. I think it'…
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1:30.5: If you are someone who feels overwhelmed often, or you can't handle lots of people, then going to market or a show might not be for you. 5:48.2: So the intention of going to a show would be to hopefully place orders, but to touch and feel and try on and meet the vendors and maybe meet new vendors that, you know, every vendor isn't on Fashio…
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1:12.3: 20% is a lot of money for a business. But it's also not that hard. So let's think about what 20% would look like in the next 30 days for you. 1:51.3: You need to make sure that you have inventory. Okay. If you don't have inventory, then that's okay. 2:32.6: If your customer is already bought into something that's really working, then you're…
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3:13.8: I was raised middle class in a blue state. And I think that generationally, I'm like two generations away from the Great Depression. And I am one generation, not even, I'm 10 years away from women getting bank accounts. 4:09.2: I want to recognize that things are changing in the boutique industry, especially because it is a woman-led busine…
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3:13.7: I'm worried that so many boutique owners think there's one way to do things. 3:44.7: It's just so important to be your unique self and only do the things that you want to do. 6:34.5: One of the biggest things I see across the board and boutique land is this turnover. 8:16.2: This is a good double-check on, do I really need to buy this? So m…
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3:31.1: I turned 40 a week after my daughter turned one. So I currently have a 19-month-old at age 40 which most people would say is super old. I actually love it. 5:02.8: I honestly think that women's healthcare after having a baby is ridiculous. The fact that they talk about baby blues and postpartum depression and anxiety and rage and all of tha…
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0:32.2: I really want to help you understand that starting a boutique is not for everyone and going into it with a full scope of understanding what could go wrong and what could go right is really important. 1:01.5: I think one of the things people think when they have a mobile boutique is that things are gonna be easy. Like, oh, I'm gonna just pul…
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