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BOSS Academy Radio - Real Business Ownership Success Strategies: Entrepreneur, Small Business, Coaching, Start-ups
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102 - Tim Templeton - How To Use Referrals To Build Your Business
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We all want inbound leads. Often we struggle to convert those leads, knowing there must be a better way. I find that entrepreneurs get very fixated on the latest marketing approach, such as online funnel marketing. Of course there's merit in these processes and programs. However, a tried and true method of finding high caliber leads that really convert is by leveraging referrals from your own network. Satisfied clients, partners, trusted colleagues, friends, family... All of these are amazing sources for referrals, which are already pre-qualified, pre-screened and can lead to millions of dollars in the bank, assuming you have a product offering that provides a value to these potential buyers.
Our guest, Tim Templeton, is a veteran entrepreneur (and all that it entails), speaker and international best-selling author. Tim’s books include The Referral of a Lifetime—The Ken Blanchard Series (Berrett-Koehler), 2nd Edition (2016), which has been translated in 12 languages and sold over 220,000 copies, The Recognized Authority (2016), Always Positive in Your Business (2005) and The Entrepreneurs Handbook (1992) Irwin Professional Publishing.
In his book, The Referral of a Lifetime, Tim shares strategies he and other professionals have leveraged to build amazingly successful businesses through referrals. In fact, it was his very edition of the book which attracted Ken Blanchard to reach out and offer to help him promote his book and message to the world, because he valued the content so much, as he had used the same strategies to create his empire.
Let's face it, nobody likes cold calls. And nobody really needs to make them. The Referral of a Lifetime teaches a step-by-step system that will allow anyone to generate a steady stream of new business through consistent, qualified referrals from existing custom-ers, colleagues, and friends while retaining and maximizing business with existing customers.
To learn more about Tim Templeton, visit http://consultinggold.com and to get a free chapter of his book, simply send a text to #58885 and in the body put RL5 and you'll receive chapter from from the newly updated version of Referral of a Lifetime.
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