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Metrics Matter: Creating an Effective Sales Framework with Derek Draper (Juniper Square)

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Manage episode 334021809 series 2781990
Content provided by Bowery Capital. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bowery Capital or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This week we had Derek Draper, SVP of Sales at Juniper Square join the Bowery Capital Startup Sales Podcast to discuss how he thinks about setting up an effective sales framework.

Topics include:

  • Breaking down your pipeline by volume, velocity, and conversion
  • What metrics matter, and what steps can you take once you identify a weak area?
  • Prospsect Personas: How to make sure you're speaking the right language to the right personWhy he made the jump from investor to founding and building a company.
  • Common traps to look out for to avoid "happy ears

Links to mentioned articles:

https://review.firstround.com/this-sales-plan-moves-the-needle-on-every-success-metric

https://docs.google.com/document/d/1ASbwkr3lzrAT8m8oSfzrQbfm9XmDseDMs-xKgIbWTxY/edit

  continue reading

190 episodes

Artwork
iconShare
 
Manage episode 334021809 series 2781990
Content provided by Bowery Capital. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bowery Capital or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This week we had Derek Draper, SVP of Sales at Juniper Square join the Bowery Capital Startup Sales Podcast to discuss how he thinks about setting up an effective sales framework.

Topics include:

  • Breaking down your pipeline by volume, velocity, and conversion
  • What metrics matter, and what steps can you take once you identify a weak area?
  • Prospsect Personas: How to make sure you're speaking the right language to the right personWhy he made the jump from investor to founding and building a company.
  • Common traps to look out for to avoid "happy ears

Links to mentioned articles:

https://review.firstround.com/this-sales-plan-moves-the-needle-on-every-success-metric

https://docs.google.com/document/d/1ASbwkr3lzrAT8m8oSfzrQbfm9XmDseDMs-xKgIbWTxY/edit

  continue reading

190 episodes

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